Revenue from accommodation, catering, tourism, travel and other services in Son La province reached more than 810 billion VND (33.3 million USD) in November, an increase of nearly 22% over the same period last year.

Ta Xua is more than 10km from the center of Bac Yen highland district, with cool climate all year round. This place is not only known for its ancient Shan Tuyet tea trees and the extremely unique hand-oxidation of tea leaves by the Mong people, but also famous for a sea of white, floating clouds very attractive to tourists.

The Son La provincial People's Committee organised an art programme themed "Colours of Son La - Northwest" at Nguyen Hue pedestrian street, District 1, Ho Chi Minh City on December 5 evening.

Quynh Nhai has welcomed over 230,000 tourists so far this year, up 134% from 2022 and 7.5% higher than the 2023 plan, earning 86 billion VND (3.54 million USD) in tourism revenue.

Muong La district has welcomed 132,800 visitors so far this year, earning 46.5 billion VND (1.92 million USD) in tourism revenue.

The culture and tourism week of Vietnam's northwestern region kicked off at the Nguyen Hue pedestrian street in Ho Chi Minh City on December 4 evening.

A conference promoting tourism cooperation between the Northwest region and Ho Chi Minh City took place in the largest economic hub of Vietnam on December 4. This event kick-started the Northwest – Ho Chi Minh City Culture and Tourism Week 2023 in the city.

The Moc Chau National Tourist Area in Son La province continued to be honoured as the World’s Top Nature Destination 2023 at the World Travel Awards 2023, which took place in Dubai, the United Arab Emirates (UAE) on December 1.

Quynh Nhai lake is likened to "Ha Long on land" or "a lake in the heart of a mountain". The lake, together with majestic mountains and clear blue Da River water, bears a charming beauty.

Nang Tien (Fairy) Waterfall is located in Na Cha hamlet, Chieng Khoa commune, about 7 km from the centre of Van Ho district. With its untouched and majestic natural scenery, it has become a tourist destination which attracts more than 3,000 tourists a month.

The land of Son La, with its majestic, charming mountain landscape and multi-ethnic culture, has become an endless source of inspiration for lifelong literary creations. Poems and literary works associated with the land, history and people of Son La have helped form a unique and attractive tourism product.

The 2023 "In the homeland of A Phu couple" festival opened in Hong Ngai commune, Bac Yen district on November 3 evening.

Son La province greeted 400,000 visitors and earned over 785 billion VND (32 million USD) from accommodation, catering, tourism, travel and other services in October, an increase of more than 17% over the same period last year.

Phu Yen district’s Culture and Tourism Festival 2023 will take place on November 25 in Phu Yen township and Muong Thai commune.

The “Tren que huong vo chong A Phu” (In the homeland of A Phu couple) festival 2023 will take place on November 3-4 in Hong Ngai commune, Bac Yen district.

The People's Committee of Na Nghiu commune, Song Ma district, Son La province organised the New Rice Festival 2023 on October 27-28.

The Quynh Nhai district People's Committee on October 28 launched the "Beautiful Photos of Quynh Nhai Tourism” Contest 2023.

Van Ho district has so far this year welcomed over 380,000 visitors, including 36,700 using accommodation services, earning over 75 billion VND (3 million USD) in revenue.

Many tourist destinations in Son La province have used friendly materials to minimise environmental impacts, as well as protected and developed cultural values ​​and natural landscapes in a long-term and sustainable fashion, towards green tourism.