These days, streets and parks in To Hieu ward are adorned with the gentle pink hues of crape myrtle, creating a romantic scene in the heart of streets.

Son La ready to welcome visitors during public holidays

The Moc Chau National Tourist Area, with its many scenic landscapes, attractive experiential tourism spots, and unique cultural and culinary features, is an ideal destination for visitors during this year’s April 30 - May 1 holiday.

Viet–Lao International Community Tourism Development Cooperation Co., Ltd., based in Hung Yen province, on April 21 held the inauguration ceremony of its Huong Lien Travel Office in To Hieu ward, Son La province.

Son La boasts diverse natural advantages, with mountainous terrain covering most of its area, majestic primary forests, rich vegetation, winding mountain passes and peaks shrouded in clouds year-round. These are significant strengths for the province to develop hiking and trekking tourism.

The People’s Committee of Chieng Coi ward on March 27 held a conference to announce the Hun Hamlet Agricultural Tourism Project for the 2025–2030 period, with a vision to 2035.

Tat Nang Hot Spring, located in Phu Mau hamlet, Van Ho commune, is gradually becoming an appealing destination for tourists. To promote sustainable community-based tourism, the GREAT Project is supporting the Tat Nang Tourism and Agriculture Cooperative in renewing its mindset and applying digital transformation to its operations.

A photo exhibition and a showcase of OCOP products and other outstanding local agricultural specialties are being held within the framework of the Ngoc Chien Son Tra (Hawthorn) Flower Festival 2026 from March 21–22, attracting a large number of both residents and visitors.

In March, To Mua transforms into a sea of pristine white as the ban (Bauhinia) blossoms bloom. This is also when the Ban Flower Festival takes place, a cultural tradition preserved by the local ethnic communities for generations, drawing crowds of visitors from both within and beyond the province to explore its unique charm.

Located at an altitude of 1,800 metres above sea level, Ngoc Chien commune consists of 15 hamlets home to Thai, Mong, and La Ha ethnic communities. Each group maintains it

Since the beginning of the year, Muong La commune has attracted more than 2,000 visitors for sightseeing and experiences, mainly to the area around the Son La Hydropower Plant, the hydropower reservoir area, and the “Tat Pha” eco-tourism area in Nong Luong hamlet.

In 2025, Ta Xua commune welcomed 130,000 tourist arrivals, including more than 3,000 international visitors, generating revenue of 75 billion VND (8.87 million USD).

As part of the Quynh Nhai Cultural, Sports and Tourism Week 2026, from February 25–27, a series of displays and exhibitions have taken place at the yard of the Quynh Nhai commune General Services Centre. These included a photo exhibition featuring beautiful images of Quynh Nhai tourism, a showcase of local agricultural and OCOP products, and the Da River fish market.

The Lunar New Year (Tet) 2026 holiday, from February 14 to February 22, created favourable conditions for tourist sites and attractions in Son La to welcome a large number of visitors for sightseeing, relaxation, and experiential activities.

The Quynh Nhai commune Culture, Sports and Tourism Week 2026 will take place from February 23-27, or the 7th-11th day of the first lunar month.