As a major agricultural production area in Son La province, Moc Chau is famous for its distinctive products, such as tea, temperate fruits, organic vegetables, and livestock. Today, Moc Chau stands as a vibrant example of a strong transformation, effectively implementing the policy of cultivating fruit trees on sloping land, combined with experiential tourism, bringing high economic returns.

Son La province's total service revenue reached nearly 1.03 trillion VND (39.7 million USD) in April, up 9.15% over the previous month and 20.2% against the same period last year.

The provincial Farmers’ Union on May 8 held a conference in Chieng Co commune, Son La city to review the project titled "Developing and Expanding the Ecological Agriculture Model Linked with Agritourism."

The People’s Committee of Moc Chau township officially kicked off the “Travel KOL 2025” programme on May 5, aiming to find a standout influencer to represent the locality’s tourism image. The event was attended by representatives of the provincial Tourism Association and local authorities.

The provincial People's Committee on May 5 issued a decision authorising the People's Committee of Moc Chau township to use the geographical name "Moc Chau" to register the certification mark for local agricultural products and tourism services.

Traditional dances, folk songs, and distinctive handicrafts and brocade textiles of ethnic communities across Son La province are being preserved and transformed into attractive cultural tourism products.

During the April 30 and May 1 national holiday, localities across Son La province welcomed over 220,000 tourist arrivals, generating an estimated revenue of more than 255 billion VND (nearly 10 million USD).

Since the beginning of the year, Long Luong commune in Van Ho district has welcomed over 2,000 visitors coming to explore and experience its local charm.

The Foreign Trade University and the Son La provincial People's Committee jointly organised a forum titled “International Trade in the Era of Transformation: Sustainable Tourism and Agricultural Export Potential of Son La” in Moc Chau township on April 26.

Sports tourism, which combines sightseeing with participating in or watching sports events, is becoming a global trend. Son La province has embraced this form of tourism to attract both locals and visitors.

Six organisations and three individuals from Son La province were honoured across various categories at the Vietnam Tourism Association (VITA) Awards 2025 ceremony held on April 10 in Hanoi.

The provincial Farmers’ Union, in coordination with Muong La district, conducted a survey of an eco-tourism cooperative model in Chieng San community on April 10.

In the first quarter of 2025, Van Ho district welcomed over 73,000 visitors, including 19,000 staying overnight, and more than 54,000 coming for sightseeing. Its tourism revenue reached nearly 64 billion VND (2.5 million USD).

Often likened to a miniature Ha Long Bay nestled among the mountains of northwestern Vietnam, the Son La Hydropower Plant reservoir boasts magnificent and dramatic natural landscapes. This beauty is being harnessed and developed into a unique tourism product, with the aim of turning it into a national tourism area.

Moc Chau Plateau boasts beautiful natural landscapes, a fresh climate, and the unique cultural identities of 12 ethnic groups. To unlock the potential and advantages of this region, many businesses and cooperatives are working together to leverage the cultural values, creating dual benefits for both tourism economy development and cultural conservation.