Son La welcomes over 4.1 million tourists
Since the beginning of this year, Son La province has welcomed more than 4.1 million tourist arrivals, earning a revenue of 4.86 trillion VND (184.7 million USD).
Training workshop on agricultural and rural tourism development
The Department of Culture, Sports and Tourism of Son La province on October 27 opened a training workshop on agricultural and rural tourism development in association with the new-style rural area building programme 2025.
Van Ho welcomes over 20,000 tourists
Since July, Van Ho commune has welcomed over 20,000 visitors coming to explore and experience local culture, including nearly 1,500 international tourists.
Moc Chau National Tourism Area honoured for 4th time as Asia’s Leading Regional Nature Destination
The 2025 World Travel Awards (WTA) for Asia and Oceania was held in Hong Kong (China) on October 13 evening. At this event, the Moc Chau National Tourism Area in Son La province was once again recognised as "Asia’s Leading Regional Nature Destination 2025."
.jpg)
Son La: Rising star on the northwestern tourism map
Between 2020 and 2025, Son La’s tourism sector has steadily affirmed its position, experienced strong development, and made significant contributions to the province’s socio-economic growth. Its breakthrough achievements in recent years stem from strategic vision and sound decisions, most notably Conclusion No. 94-KL/TU issued on January 23, 2021 by provincial Party Committee.
-
Son La welcomes over 3.6 million tourists
Since the beginning of this year, Son La province has welcomed more than 3.6 million visitors, earning total revenue of over 4.2 trillion VND (159.2 million USD). -
.jpg)
Tourism and hospitality revenue hits nearly 7.38 trillion VND in 8 months
In the first eight months of 2025, total revenue from accommodation, food services, tourism, travel, and other related services in the province reached nearly 7.38 trillion ($279.7 million). -
Press conference to launch Miss Tourism Ethnic Vietnam 2025
The Miss Tourism Ethnic Vietnam 2025 pageant was launched at a press conference at Moc Chau Island Tourism Area on September 7. Attending the event were leaders of the Son La provincial Department of Culture, Sports and Tourism, representatives of sponsors, and domestic press agencies. -
Moc Chau highlands: A rising holiday hotspot
As Vietnam gears up for the National Day holiday on September 2, the Moc Chau National Tourism Area is emerging as a top destination, offering a blend of stunning landscapes, cultural richness, and unique culinary experiences. -
.jpg)
Son La develops human resources for tourism
To improve the quality of human resources serving rural tourism development at the Moc Chau National Tourism Area, over the past six months, the Department of Culture, Sports and Tourism has organised training courses to raise community-based tourism development capacity for 50 people. -
Tour guide licences issued to 36 individuals
In the past six months, the provincial Department of Culture, Sports and Tourism has issued 13 new tour guide licences, bringing the total number of licensed guides across the province to 36. -
Moc Chau cooperative hosts over 20,000 tourists
Since the beginning of this year, the Hang Tau Tourism Cooperative in Ta So hamlet, Moc Chau commune has welcomed over 20,000 tourists for sightseeing and experiential activities, increasing the monthly income of member households by 4–5 million VND (153-191 USD) each. -
Suoi Chieu Lake: A hidden gem of nature, culture, and adventure
Located more than 15 km from the centre of Muong Coi commune, Suoi Chieu Lake at this time of year features emerald green water nestled among surrounding mountains. Its pristine, tranquil, and captivating beauty is drawing an increasing number of visitors seeking unique experiences. -
Son La launches smart tourism app to boost travel experience
The Son La provincial People’s Committee, in partnership with IGB Group, on July 8 officially launched a smart tourism app named “Son La Tour.” -
Son La works to enhance quality of accommodation services
With the growth of the tourism sector, the accommodation system across the province has continuously expanded in scale and diversified in type to suit the characteristics and potential of each locality. The quality has steadily improved, leaving positive impressions and attracting more visitors. -
Small hamlet develops community-based tourism linked to traditional crafts
Nestled in a small valley surrounded by majestic pine forests, Hua Tat hamlet in Van Ho commune boasts beautiful natural landscapes and the distinctive cultural identity of the Mong ethnic people. In recent years, the locals have tapped into their natural and cultural advantages to develop community-based tourism while preserving their traditional culture. -
Son La showcases cultural colours in Da Nang
Aiming to introduce and promote its land, culture, and people while fostering cooperation and sustainable tourism development, Son La province held a cultural event titled "The Colours of Son La” in the central city of Da Nang from June 19 to 23. -
.jpg)
Son La, Da Nang promote tourism
As part of the "Colours of Son La" tourism event in Da Nang city in 2025, the People’s Committees of Son La province and Da Nang organised the Son La – Da Nang Tourism Promotion Conference on June 22. -
.jpg)
Son La Famtrip delegation explores tourist attractions in Da Nang
As part of the “Colours of Son La” event taking place in Da Nang city in 2025, a Famtrip delegation from Son La province conducted a field trip to the Nui Than Tai Hot Springs Park in the central city on June 21. -
Son La province reports over 3 trillion VND in tourism revenue in May
Son La province currently boasts 641 tourist accommodation establishments, including 29 hotels and resorts ranked from 1 to 5 stars, and the remainder being guesthouses, homestays, and other types of tourist lodging.
