The five-day National Day holiday provided favourable conditions for tourist sites and attractions across Son La province to draw visitors for sightseeing, experiences and leisure.

The Moc Chau Culture and Tourism Week 2026, held on a provincial scale, features a refreshed lineup of community street performances, creating a vibrant and distinctive festival atmosphere for both local residents and visitors.

Binh Thuan commune hosted more than 3,000 tourists in the first three days of the National Day holiday from August 29-31, with visitors exploring attractions including the tea hills, Pha Din Market and Pha Din Top tourist area.

Nestled in Ta Xua commune, the Ta Sua’s Stories indigo-dyeing workshop offers a glimpse into how the traditional craft of the Mong ethnic community is being revived. Through hands-on demonstrations of age-old techniques and handcrafted products, the workshop combines cultural preservation with community-based tourism, creating jobs and additional income for local residents.

Capitalising on its natural strengths and potential, the Moc Chau plateau is developing a variety of distinctive agricultural products linked to tourism. The combination of high-tech agriculture and experiential tourism at local vineyards is creating a new direction for the region, offering visitors impressive check-in spots while also demonstrating economic efficiency and promoting sustainable rural development.

If Son La captivates visitors during the day with its lush tea hills, vibrant flower seasons, and majestic natural landscapes, then at night, travellers are immersed in the unique cultural activities of the province's ethnic communities. Under sparkling lights, graceful xoe dances, the resonant sounds of khen (panpipe), and community cultural exchange activities create a colourful nighttime atmosphere. Each experience offers a journey into local life, customs, and traditional cultural values that have been preserved through generations, contributing to Son La's distinctive appeal.

With its cool climate, stunning natural landscapes and vast orchards, Son La is emerging as an appealing “green tourism” destination for travellers near and far during summer holidays, while shaping its tourism brand and identity.

Located in the western border area of Son La province, Phieng Khoai is known as a land rich in revolutionary traditions, possessing pristine natural landscapes and distinctive cultural identities of the Mong, Thai, and Xinh Mun ethnic groups. From its existing historical, cultural, and natural values, the locality is gradually unlocking its potential to develop community-based and eco-tourism associated with agricultural experiences.

Ha Trung Chien, member of the Standing Board of the provincial Party Committee and Permanent Vice Chairman of the provincial People’s Committee, on May 8 chaired a conference on tourism development in Moc Chau and preparations for the 2026 Moc Chau Culture and Tourism Week.

During the April 30 – May 1 holiday, Moc Chau ward welcomed more than 25,000 visitors, with an estimated 30 billion VND (1.34 million USD) in tourism revenue. Tourism activities across the area were vibrant and diverse, meeting the growing demand of visitors.

During the April 30 - May 1 holiday this year, Ngoc Chien commune attracted nearly 5,000 visitors while Muong La commune welcomed 2,800 tourists.

During the April 30 – May 1 holiday, Van Ho commune welcomed more than 15,000 tourists for sightseeing and experiential activities.

During the first three days of the four-day April 30 - May 1 holiday, Ta Xua commune received more than 5,200 visitors who came for sightseeing and relaxation, and to admire its majestic natural beauty. Total tourism revenue during this period exceeded 5.4 billion VND (204,887 USD).

These days, streets and parks in To Hieu ward are adorned with the gentle pink hues of crape myrtle, creating a romantic scene in the heart of streets.

Son La ready to welcome visitors during public holidays