Phu Sa Phin is the highest peak in the Ta Xua mountain range, bordering Tram Tau district in Yen Bai province. The peak offers breathtaking scenery, with pristine forests that provide visitors with many exciting experiences as they conquer this place.

Van Ho district is hosting a programme to welcome its first visitors of the year as part of its tourism week. The January 8-9 event takes place in Buot hamlet, Chieng Yen commune, and Hua Tat and Chieng Di 1 hamlets, Van Ho commune.

As part of the "Journey to the ancient rock field of Hang Chu commune in 2025" festival, Hang Chu commune in Bac Yen district on January 4 hosted activities to experience and explore the unique carvings of the Khe Ho ancient rock field and uncover the thrilling tales of this relatively untouched land.

2024 has been a year of remarkable achievements for Son La’s tourism sector, with key objectives met ahead of schedule. Visitor numbers and tourism revenue have both surged, establishing a strong foundation for the local tourism industry to flourish and reach new heights.

The provincial Centre for Investment, Trade and Tourism Promotion on December 26 organised a famtrip delegation comprising representatives from 90 travel agencies under the UNESCO Hanoi Travel Club and several tourism agencies from Hanoi, Ho Chi Minh City, and Ha Nam, Ninh Binh, Ha Giang, and Thua Thien-Hue provinces to survey destinations, and connect tours and tourism routes in Quynh Nhai district.

The People's Committee of Phu Yen district held a fair for promoting products, tourism, and culture of ethnic minority and mountainous communities in Huy Ha commune on December 21.

One of the activities attracting a large number of locals and tourists at the 2024 Phu Yen district fair for promoting products, tourism, and culture of ethnic minority and mountainous communities is the experience of flying in a hot air balloon over Muong Tac field.

In response to the inevitable trend of digital transformation, Son La tourism is gradually changing, applying digital technology in promoting images, connecting for building brands, and increasing the appeal of each product and destination.

In celebration of Christmas and the New Year 2025, Happy Land Moc Chau, located in Lun hamlet, Muong Sang commune, Moc Chau district, has introduced a "Snow Town" covered with artificial snow, creating a picturesque European-like setting. This has quickly become a popular "check-in" destination for young people during the Christmas season.

The provincial Department of Culture, Sports, and Tourism opened a training workshop on skills for tourism workers working in the Son La hydropower reservoir area on December 7 in Muong La district.

The provincial Tourism Association has put in place a wide range of solutions to help its members develop new tourism products, drawing more visitors to local destinations.

The Son La Tourism Association in collaboration with the Best Tour - Moc Chau Tourism Alliance hosted a Famtrip on November 11-13 with the participation of representatives from 94 travel agencies.

Bac Yen district received more than 16,700 tourists, earning total revenue of over 9.5 billion VND (374,827 USD), in October.

Over the past years, Son La province has focused on effectively implementing a project to preserve and promote the beautiful traditional cultural values of ethnic minorities in conjunction with tourism development.

To realise its tourism development goal, in recent years, Son La province has implemented many solutions to promote its potential and advantages, and diversify tourism products and types to attract more visitors.