The Ministry of Agriculture and Environment, in collaboration with the People's Committee of Son La province, organised a seminar entitled "Professional Farmers: New Mindset – New Approaches – New Values" at Thu Dan Tea Co., Ltd. in Kien Xuong hamlet, Binh Thuan commune on June 27.

From specialised longan-growing areas to high-tech plum orchards, cooperatives in Long Phieng are affirming their role as the driving force behind production linkages, enhancing the value of agricultural products, and creating sustainable livelihoods for local people. These efforts contribute to the development of a modern and sustainable agricultural economy.

The Investment, Trade and Tourism Promotion Centre of Son La province, in coordination with relevant departments and agencies, held the opening ceremony of the Son La Agricultural Products and Safe Food Week 2026 in Hai Phong city on the evening of June 18.

Son La province currently has more than 85,000 hectares of fruit trees, with an annual output of over 500,000 tonnes. Alongside the expansion of production scale, increasing attention is being paid to finding stable markets and improving product value. The application of technology and e-commerce to bring agricultural products into the digital space, from livestreaming to introduce products to developing online stores and sales channels on social media, is becoming a new direction for local agricultural sale.

In early June, farmers in the border commune of Chieng Khuong began harvesting their early-ripening longans. With prices significantly higher than during the main harvest season, staggered production has helped reduce pressure from concentrated harvesting while increasing farmers’ incomes.

Tay Bac University, in coordination with Phuc Sinh Son La Joint Stock Company, on June 4 held a programme themed  “The Essence and Aroma of Arabica Coffee.”

The digital economy is gradually becoming an important driver of growth, market expansion, and enhanced competitiveness of the economy. In Son La province, a range of initiatives have been implemented, from bringing agricultural products onto e-commerce platforms and conducting livestream sales to promoting cashless payment methods. These efforts have generated positive momentum in production, business, and consumer activities.

The Yen Chau Mango Festival 2026 opened in Kha hamlet, Yen Chau commune on May 30.

Through the implementation of the OCOP (One Commune One Product) programme, Van Son ward has focused on developing signature products, enhancing economic value and building brands for local agricultural produce, thereby contributing to the development of rural-agricultural economy in a modern and sustainable direction.

Quynh Nhai has long been recognised as the province’s largest hub for cage fish farming. Beyond aquaculture and natural fishing, the locality is shifting towards processing and brand development to enhance the economic value of aquatic products, boost incomes and ensure sustainable livelihoods for local communities.

In the clear skies of early summer, the Na Ka plum valley in Thao Nguyen ward came alive with the sounds of traditional khen (panpipe) music, singing and cheers during the 10th Moc Chau Plum Picking Festival - Thao Nguyen 2026. The festival painted a vibrant picture of cultural colours and the joy of the ripe plum harvest among ethnic communities across the plateau.

At an altitude of more than 1,500 meters above sea level, Ta Xua is almost year-round covered in clouds and mist. This cold climate and dense fog have created the ancient Shan Tuyet tea trees with a uniquely distinctive flavour of the northwestern mountains and forests.

Within the framework of the Plum Festival and the first Cultural and Sports Contest 2026 of Yen Son commune, many cultural, sports, and experiential activities took place, attracting a large number of local residents and visitors.

Within the framework of the 10th Moc Chau Plum Harvest Festival, Thao Nguyen ward on May 23 organised a livestream session to promote agricultural products of Moc Chau. The event was attended by representatives of Thao Nguyen ward, businesses, cooperatives, partner organisations, and digital creators on the TikTok platform.

The consortium of Xlabs Co., Ltd. and Endeva, in collaboration with the Son La Centre for Agricultural Extension and Digital Transformation, organised a workshop titled “Inclusive Supply Chain Innovations in Son La” on May 21–22.