In early June, farmers in the border commune of Chieng Khuong began harvesting their early-ripening longans. With prices significantly higher than during the main harvest season, staggered production has helped reduce pressure from concentrated harvesting while increasing farmers’ incomes.

Tay Bac University, in coordination with Phuc Sinh Son La Joint Stock Company, on June 4 held a programme themed  “The Essence and Aroma of Arabica Coffee.”

The digital economy is gradually becoming an important driver of growth, market expansion, and enhanced competitiveness of the economy. In Son La province, a range of initiatives have been implemented, from bringing agricultural products onto e-commerce platforms and conducting livestream sales to promoting cashless payment methods. These efforts have generated positive momentum in production, business, and consumer activities.

The Yen Chau Mango Festival 2026 opened in Kha hamlet, Yen Chau commune on May 30.

Through the implementation of the OCOP (One Commune One Product) programme, Van Son ward has focused on developing signature products, enhancing economic value and building brands for local agricultural produce, thereby contributing to the development of rural-agricultural economy in a modern and sustainable direction.

Quynh Nhai has long been recognised as the province’s largest hub for cage fish farming. Beyond aquaculture and natural fishing, the locality is shifting towards processing and brand development to enhance the economic value of aquatic products, boost incomes and ensure sustainable livelihoods for local communities.

In the clear skies of early summer, the Na Ka plum valley in Thao Nguyen ward came alive with the sounds of traditional khen (panpipe) music, singing and cheers during the 10th Moc Chau Plum Picking Festival - Thao Nguyen 2026. The festival painted a vibrant picture of cultural colours and the joy of the ripe plum harvest among ethnic communities across the plateau.

At an altitude of more than 1,500 meters above sea level, Ta Xua is almost year-round covered in clouds and mist. This cold climate and dense fog have created the ancient Shan Tuyet tea trees with a uniquely distinctive flavour of the northwestern mountains and forests.

Within the framework of the Plum Festival and the first Cultural and Sports Contest 2026 of Yen Son commune, many cultural, sports, and experiential activities took place, attracting a large number of local residents and visitors.

Within the framework of the 10th Moc Chau Plum Harvest Festival, Thao Nguyen ward on May 23 organised a livestream session to promote agricultural products of Moc Chau. The event was attended by representatives of Thao Nguyen ward, businesses, cooperatives, partner organisations, and digital creators on the TikTok platform.

The consortium of Xlabs Co., Ltd. and Endeva, in collaboration with the Son La Centre for Agricultural Extension and Digital Transformation, organised a workshop titled “Inclusive Supply Chain Innovations in Son La” on May 21–22.

The People's Committee of Thuan Chau commune has organised on May 22-23 the “Skilled Grassroots Security and Order Protection Force” competition for Cluster No. 5 , with 20 teams from 10 communes across Thuan Chau area taking part.

The Son La provincial Department of Agriculture and Environment, in coordination with the People’s Committee of Yen Son commune, on May 22 organised a seminar on improving productivity and product quality, and promoting market access for plum products in Yen Son commune in 2026.

These days, the atmosphere of lychee harvesting is bustling across hamlets in Muong Bu commune. People are picking fruit, sorting, and packing it directly in the orchards before transporting it to collection points, ready for traders’ trucks to take the produce to market. This year’s lychees are both abundant and sold at good prices, bringing significant income to local residents.

The provincial Investment, Trade and Tourism Promotion Centre, in coordination with Economica Vietnam, on May 20 organised a consultation workshop to develop policy recommendations within the framework of implementing the Son La DDCI Sub-project under the GREAT 2 Son La Project.

The State Bank of Vietnam (SBV) Region 3 branch on May 18 held a working session between the banking system and the wards of To Hieu, Chieng Coi, Chieng An and Chieng Sinh.

A plum-picking contest was held on the morning of May 16, as part of the first Phieng Khoai Plum Festival 2026, attracting large numbers of local residents and tourists.

The provincial People’s Committee, in coordination with Vietnam Airlines, and major retailers WinCommerce, Saigon Co.op and GO!, on May 15 held a ceremony in Phieng Khoai commune to launch the transport of Son La plums to Vietnam Airlines flights and retail systems nationwide.

At this time of year, plum orchards on the Moc Chau Plateau enter their peak harvest season. Amid the lush green foliage hang clusters of ripe red plums weighing down the branches, while baskets filled with ripe plums are transported on trucks traveling across the country, bringing Moc Chau plums to consumers nationwide.

The first Long Phieng Plum Festival 2026 officially opened in Yen Thi hamlet, Long Phieng commune on May 9.