Son La preserves coffee brand by adhering to harvesting standards
Son La has entered the 2025-2026 coffee harvest season as buying prices hit a record high of 25,000-30,000 VND (0.95-1.14 USD) per kilogramme of fresh cherries, bringing cheer to local farmers. Alongside the price boost, the province is directing efforts to ensure harvesting follows technical standards to safeguard the quality and reputation of the “Son La Coffee” brand.