Themed “Green Brands – Rich in Vietnamese Identity,” the Green Consumption Campaign is organised annually by Saigon Giai Phong Newspaper and Saigon Co.op for 15 years. Green consumption has become an exclusive campaign that has spread and attracted strong and widespread participation and response from the community across the country. It has helped lead the market towards a green lifestyle, contributing to expanding market share for green businesses.

At the launching ceremony, a series of prestigious brands with production processes that meet green export standards introduced their products to consumers through a display model that integrates QR codes to tell brand stories. This is a new point in this year's campaign where consumer behaviour is closely linked to technological interaction, brand recognition and value connection.

Son La province displayed and introduced its plum to delegates and consumers of Ho Chi Minh City.

Not only at the point of sale, the campaign also implemented the reality programme "Green experience with businesses" from June 5 to June 30, bringing customers to green production models at businesses, contributing to increasing trust in and attachment to responsible brands.

Speaking at the event, Vice Chairman Cong introduced delegates and local consumers to the potential and advantages of the largest fruit growing area in the North of Son La province, He affirmed that over the years, Son La province has always accompanied all retail systems such as Saigon Co.op, and Big C, and all provinces and cities nationwide.

He also expressed his hope that Saigon Co.op, with more than 800 points of sale nationwide, will continue to accompany Son La in selling agricultural products, including such fruits as plum, mango and longan, to bring these fruit products to consumers nationwide.