Son La Newspaper and Radio-Television, in coordination with the provincial Culture and Sports Centre, on October 25 organised the “Ve Ban Em” (Coming to My Hamlet) gameshow in Tuong Ha commune, creating a platform for cultural exchange and celebrating the distinctive heritage of the Muong ethnic group.
Son La Newspaper and Radio-Television, in coordination with the provincial Centre for Culture and Sports, on October 24 organised the “Ve Ban Em” (“Coming to My Hamlet”) gameshow in Suoi To commune, bringing a vibrant cultural exchange to the mountainous community and showcasing the distinctive traditions of the Mong ethnic group.
The Steering Committee for Son La province’s Project 173, which aims to promote socioeconomic development and safeguard national defence and security in ethnic minority areas, including those inhabited by the Mong, on October 23 joined the provincial Department of Culture, Sports and Tourism and Suoi To commune in opening the second Mong Cultural Festival 2026.
Ta Khoa commune comprises 12 hamlets, with 3,082 households and more than 15,320 people. The Thai ethnic group accounts for over 30% of the commune’s population. Local Thai people continue to preserve traditional brocade weaving, ethnic costumes, folk songs, the xoe dance, and folk games, enriching spiritual life and strengthening community bonds.
A photo exhibition titled “Son La Coffee – A Journey Beyond Borders” is being held from October 10 to 13 at the Uncle Ho Fish Pond area in Tay Bac (Northwest) Square as part of the second Son La Coffee Festival 2026.
The provincial Department of Public Security’s Fire Prevention and Rescue Police Division held a mass art festival for fire prevention and rescue police officers at the provincial Cultural and Sports Centre on September 30 and October 1.
Every pattern and stitch in the brocade woven by ethnic minority communities in Son La once belonged mainly to stilt houses and traditional costumes worn on holidays and festivals. Now, driven by the passion, creativity and fresh thinking of people seeking to preserve Son La’s cultural heritage, brocade is being turned into distinctive commercial products and souvenirs, bringing traditional craftsmanship into modern life while preserving its cultural value.
The provincial Steering Committee 515, in coordination with the Chieng Hac commune People’s Committee and Military Command, organised the excavation and recovery of the remains of a fallen soldier in Hua Dan hamlet on September 11.
Instead of relying on small-scale production and traditional farming practices, farmers in Van Ho commune are gradually adopting organic-oriented methods and building stronger links for marketing and selling their produce. Cooperatives and professional farmers’ groups are emerging as key platforms helping farmers change how they think about production, improve farming practices and increase the value generated from their farming land.
The Moc Chau Culture and Tourism Week 2026, held on a provincial scale, features a refreshed lineup of community street performances, creating a vibrant and distinctive festival atmosphere for both local residents and visitors.
A competition showcasing and presenting traditional cuisine was held on September 1 as part of the Moc Chau Culture and Tourism Week 2026, attracting entries from 13 communes and wards across Son La province.
Community cultural performances took place on September 1 as part of the Moc Chau Culture and Tourism Week 2026, bringing traditional ethnic music, dance and costumes to streets across the highland region.
As part of Moc Chau Culture and Tourism Week 2026, an ethnic cultural and tourism camp area was held on August 31 at May 8 Square in Moc Chau Ward, bringing together eight communes and wards from the Moc Chau National Tourism Area and five from other parts of the province: Quynh Nhai, Ngoc Chien, Muong Chanh, Ta Xua and Binh Thuan.
Cultural and tourism camps showcasing the traditions of 12 ethnic groups in Son La province have become a major attraction during the Moc Chau Culture and Tourism Week 2026, offering visitors an immersive glimpse into the diverse cultural heritage of Vietnam's northwest.
Every year around Vietnam’s National Day or Independence Day on September 2, the Moc Chau plateau comes alive with the sound of traditional Mong flutes and vibrant brocade colours, drawing large numbers of visitors eager to experience the cultural traditions of local ethnic communities. In 2026, the Moc Chau Culture and Tourism Week will be held at the provincial level for the first time, with an expanded scale and a renewed format aimed at strengthening its position as a key cultural and tourism event of Son La province and enhancing the appeal of the highland destination.
The People’s Committee of Chieng An ward on August 8 held a ceremony at Tam Quynh hamlet Cultural House to launch the Thai Ethnic Cultural Club and reenact the Han Khuong Festival.
The Son La Newspaper and Radio-Television, in coordination with the provincial Culture and Sports Centre, organised the “Ve Ban Em” (Coming to my hamlet) gameshow in Huoi Mot commune on August 18. The programme attracted a large number of local residents.