The Moc Chau Culture and Tourism Week 2026, held on a provincial scale, features a refreshed lineup of community street performances, creating a vibrant and distinctive festival atmosphere for both local residents and visitors.

A competition showcasing and presenting traditional cuisine was held on September 1 as part of the Moc Chau Culture and Tourism Week 2026, attracting entries from 13 communes and wards across Son La province.

The 2026 Co Ma Highland Market opened on September 1 in Co Ma commune, attracting local officials, residents and visitors.

Community cultural performances took place on September 1 as part of the Moc Chau Culture and Tourism Week 2026, bringing traditional ethnic music, dance and costumes to streets across the highland region.

As part of Moc Chau Culture and Tourism Week 2026, an ethnic cultural and tourism camp area was held on August 31 at May 8 Square in Moc Chau Ward, bringing together eight communes and wards from the Moc Chau National Tourism Area and five from other parts of the province: Quynh Nhai, Ngoc Chien, Muong Chanh, Ta Xua and Binh Thuan.

Cultural and tourism camps showcasing the traditions of 12 ethnic groups in Son La province have become a major attraction during the Moc Chau Culture and Tourism Week 2026, offering visitors an immersive glimpse into the diverse cultural heritage of Vietnam's northwest.

Every year around Vietnam’s National Day or Independence Day on September 2, the Moc Chau plateau comes alive with the sound of traditional Mong flutes and vibrant brocade colours, drawing large numbers of visitors eager to experience the cultural traditions of local ethnic communities. In 2026, the Moc Chau Culture and Tourism Week will be held at the provincial level for the first time, with an expanded scale and a renewed format aimed at strengthening its position as a key cultural and tourism event of Son La province and enhancing the appeal of the highland destination.

The People’s Committee of Chieng An ward on August 8 held a ceremony at Tam Quynh hamlet Cultural House to launch the Thai Ethnic Cultural Club and reenact the Han Khuong Festival.

The Son La Newspaper and Radio-Television, in coordination with the provincial Culture and Sports Centre, organised the “Ve Ban Em” (Coming to my hamlet) gameshow in Huoi Mot commune on August 18. The programme attracted a large number of local residents.

The Son La Newspaper and Radio-Television, in coordination with the provincial Culture and Sports Centre, on August 17 organised the “Ve ban em” (Coming to my hamlet) gameshow in Bo Sinh commune. The event attracted a large number of local residents, creating a lively and cheerful atmosphere.

To commemorate the 79th Anniversary of War Invalids and Martyrs Day (July 27, 1947 – 2026), the Son La provincial People's Committee organised a special art performance entitled “Hell on Earth” at the Memorial to the Martyrs of Son La Prison on the evening of July 27.

For generations, the Thai ethnic community in Son La has been renowned for its rich culinary heritage, deeply infused with the distinctive flavours of Vietnam's northwestern mountains and forests. Using simple, locally sourced ingredients, Thai women transform everyday produce into flavourful dishes that not only preserve their cultural identity but also captivate visitors from near and far. Each dish tells a story of harmony with nature, community living, and the warm hospitality of the local people.

Alongside the 12 ethnic groups living in Son La, smaller ethnic communities such as the La Ha, Kho Mu, and Khang have enriched the province's vibrant cultural landscape with their unique traditions. Over time, many of their cultural practices faced the risk of disappearing. However, thanks to the dedication of local artisans, the collective efforts of their communities, and, most importantly, the practical support and practical solutions of authorities at all levels, the cultural heritage of these smaller ethnic groups is being preserved, safeguarded, and promoted.

As part of the Thuan Chau Culture, Sports and Tourism Festival 2026, Thuan Chau commune on July 3 morning reenacted the traditional Xen Ban, a traditional festival that embodies the distinctive cultural identity of the Thai ethnic people.

Family is where moral values, healthy lifestyles, and cherished traditions are nurtured and passed on. In response to Vietnam Family Day (June 28) and the 2026 National Month of Action on Domestic Violence Prevention and Control, authorities at all levels, sectors, and localities across Son La province have implemented a wide range of communication and awareness-raising activities to promote the meaning and values of the family. These efforts aim to enhance the awareness and responsibility of individuals and communities in building happy families, which serve as the foundation for a happy and prosperous society.