Son La’s specialty plums take flight with Vietnam Airlines, enter major retail chains

The People’s Committee of Son La province, in coordination with Vietnam Airlines, Saigon Co.op, Go!, and WinCommerce, held a ceremony in Moc Chau township on June 10 to mark the distribution of Son La’s signature “hau” plums on Vietnam Airlines flights and across the retail networks of Saigon Co.op, Go!, and WinCommerce.

 

At the ceremony to launch the delivery of Son La’s plums on Vietnam Airlines flights and into the distribution networks of Saigon Co.op and WinCommerce.

Attending the launch ceremony were Nguyen Thanh Cong, Vice Chairman of the provincial People’s Committee, along with leaders of various provincial departments and agencies; officials from Yen Chau district and Moc Chau township; and representatives from enterprises, cooperatives, and standout plum-growing households in the region.

With over 85,000 hectares of fruit trees, Son La ranks as the second-largest fruit-growing province in Vietnam and the largest in the North. Of that, plum cultivation covers 14,550 hectares, with 2025 output estimated at 100,000 tonnes. Son La’s signature “hau” plums are prized for their firm, juicy texture, sweet flavour with a hint of tartness, and have become one of the province’s key agricultural products.

Delegates at the ceremony.

The Son La Investment, Trade and Tourism Promotion Centre, in coordination with the provincial Department of Agriculture and Environment, selected Noi Bai Catering Services JSC to supply 2,000 kilogrammes of premium-quality “hau” plums for in-flight meals on Vietnam Airlines. The fruits were carefully selected to meet the strict standards required for both domestic and international flights.

A Vietnam Airlines representative speaks at the launch ceremony.

In addition, “hau” plums are being widely distributed through the retail networks of Saigon Co.op, Go!, and WinCommerce, meeting consumer demand nationwide, particularly in the southern market.

Vice Chairman of the provincial People’s Committee Nguyen Thanh Cong speaks at the launch ceremony.

Speaking at the launch ceremony, Cong expressed his hope that Vietnam Airlines, Saigon Co.op, Go!, and WinCommerce would create favourable conditions and offer preferential policies for Son La-based enterprises and cooperatives to sign supply contracts and distribute the province’s agricultural products through their supermarket systems. He emphasised key crops such as mango and longan — high-yield, safety-certified fruits currently in harvest season.

He also called for support in promoting Son La’s agricultural strengths and connecting local businesses with partners to boost distribution through retail chains. The province, he affirmed, is committed to providing a business-friendly environment and maximum support for enterprises — both inside and outside province — involved in the production, harvesting, processing, preservation, distribution, and export of agricultural goods.

Delegates at the ribbon-cutting ceremony to mark the launch.

A convoy of trucks departs, delivering Son La’s plums for inclusion in Vietnam Airlines’ in-flight meals.

Immediately after the ceremony, more than 2 tonnes of plums from Son La began their journey for use in the national flag carrier’s in-flight meals.

Na Ka plum valley in Co Do ward, Moc Chau district.

Moc Chau "hau" plums.

Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Maybe you are interested

Recent news

  • 'Culture and tourism camps showcase local heritage

    Culture and tourism camps showcase local heritage

    CULTURE -
    As part of Moc Chau Culture and Tourism Week 2026, an ethnic cultural and tourism camp area was held on August 31 at May 8 Square in Moc Chau Ward, bringing together eight communes and wards from the Moc Chau National Tourism Area and five from other parts of the province: Quynh Nhai, Ngoc Chien, Muong Chanh, Ta Xua and Binh Thuan.
  • 'Son La youth accelerate digital transformation

    Son La youth accelerate digital transformation

    SOCIETY -
    With their youthful energy, pioneering spirit, creativity and technological agility, young people in Son La province are gradually asserting their pivotal role in the province’s digital transformation journey. Through concrete projects and initiatives, members of the provincial Youth Union and young people are not only integrating technology into youth union activities but also helping spread digital skills and expand residents’ access to digital services, contributing to the development of a digital society across the province.
  • 'Son La schools ready for new academic year

    Son La schools ready for new academic year

    SOCIETY -
    As the new school year approaches, educational institutions across Son La province are rushing to complete the final preparations to welcome more than 370,000 students back to school. Preparations for facilities, teaching staff and other conditions for teaching and learning have largely been completed, laying a solid foundation for schools to establish routines and effectively carry out the academic year’s tasks from the very beginning.
  • 'Muoi Noi Market opens

    Muoi Noi Market opens

    BUSINESS -
    Muoi Noi commune held the opening ceremony of the Muoi Noi Market on August 29. Attending the event were Dang Ngoc Hau, Vice Chairman of the provincial People’s Committee; Cam Ngoc Minh, former Deputy Secretary of the provincial Party Committee and former Chairman of the provincial People’s Committee; along with representatives from several provincial departments and agencies and communes across the province.
  • 'DNA sampling completed at seven martyrs cemeteries in Son La

    DNA sampling completed at seven martyrs cemeteries in Son La

    SOCIETY -
    Son La province has 14 martyrs cemeteries, seven of which contain 579 graves of fallen soldiers whose identities have yet to be determined. As part of the “500-day-and-night campaign to accelerate the search, recovery and identification of martyrs’ remains,” the province has completed DNA sampling for identification purposes at all seven cemeteries.
  • ' Moc Chau Culture and Tourism Week seeks to raise highland destination's profile

    Moc Chau Culture and Tourism Week seeks to raise highland destination's profile

    CULTURE -
    Every year around Vietnam’s National Day or Independence Day on September 2, the Moc Chau plateau comes alive with the sound of traditional Mong flutes and vibrant brocade colours, drawing large numbers of visitors eager to experience the cultural traditions of local ethnic communities. In 2026, the Moc Chau Culture and Tourism Week will be held at the provincial level for the first time, with an expanded scale and a renewed format aimed at strengthening its position as a key cultural and tourism event of Son La province and enhancing the appeal of the highland destination.
  • 'Son La provincial People’s Council adopts key resolutions at third thematic session

    Son La provincial People’s Council adopts key resolutions at third thematic session

    NEWS - POLITICS -
    The 16th-tenure Son La provincial People’s Council for the 2026-2031 term held its third thematic session on August 28 to consider and decide on matters within its authority. The event was chaired by Lo Minh Hung, Deputy Secretary of the provincial Party Committee and Chairman of the People’s Council; Vi Duc Tho, member of the provincial Party Committee’s Standing Board and Standing Vice Chairman of the People’s Council; and Nguyen Viet Cuong, Vice Chairman of the People’s Council.
  • 'Son La Power Company works to ensure stable power supply for National Day, new school year opening

    Son La Power Company works to ensure stable power supply for National Day, new school year opening

    SOCIETY -
    With Vietnam’s National Day (September 2) and the opening of the 2026-2027 school year taking place close together, Son La Power Company has put in place measures to ensure safe and stable electricity supplies for political, cultural and social events as well as household needs across the province. The company is also preparing to supply power to schools, with particular attention to 13 inter-level boarding schools in border communes.
  • 'Former Son La leader honoured with 45-year Party membership badge

    Former Son La leader honoured with 45-year Party membership badge

    NEWS - POLITICS -
    Hoang Van Nghiem, Member of the Party Central Committee, Secretary of the provincial Party Committee and Head of the provincial Delegation to the National Assembly, on August 27 presented the 45-year Party membership badge to Cam Ngoc Minh, former Deputy Secretary of the provincial Party Committee and former Chairman of the provincial People’s Committee.
Load more