Writing on the story of local specialties through "OCOP ticket"
The National Target Programme on New-style Rural Area Building, and the “One Commune One Product” (OCOP) initiative are increasingly serving as key levers for localities to fully tap into their unique potential and comparative advantages. In Binh Thuan commune, capitalising on favourable soil conditions and climate, local authorities and residents have prioritised the development of high-tech agriculture toward specialised commodity production. This approach has enabled distinctive agricultural products to meet stringent standards and gain access to demanding markets, paving the way for sustainable economic growth.