Accompanying him were leaders from the Departments of Agriculture and Environment, Industry and Trade, the provincial Centre for Investment, Trade and Tourism Promotion, and the leaders of the Yen Chau district People’s Committee.

Yen Chau is one of the province’s largest “hau” plum growing regions, with 4,000 hectares and an estimated output of 32,200 tonnes this year. Phieng Khoai commune has the largest plum area in the district, totaling 2,300 hectares. Most of the plums are cultivated following VietGAP standards, including pruning, canopy shaping, use of organic fertilizers, and proactive irrigation. Farmers have also reduced the number of fruits per tree to create larger and tastier plums, typically ranging from 14 to 20 fruits per kg.

Yen Chau has implemented several promotional programmes to support plum sale, including a Plum Picking Festival in Phieng Khoai commune. Currently, Yen Chau’s plums are priced relatively high on the market compared to similar products. As of now, over 15,300 tonnes have been sold, with average prices ranging from 15,000 to 40,000 VND (0.58-1.54 USD) per kg. However, some less-cared-for areas, where trees grow naturally and yield smaller fruits, sell for only 3,000–5,000 VND per kg.

At the working session, Vice Chairman Cong emphasised the need for the district to continue boosting sale activities and building the “hau” plum brand. He urged wider promotion of the fruit in other provinces and cities, expansion of organic farming models to produce high-quality plums meeting domestic market standards, and efforts to move toward export. He also called for coordination with relevant authorities to strictly handle false rumours about pricing, which negatively affect plum production and sale in Yen Chau district and Son La province overall.