The meeting was attended by representatives of several provincial departments and agencies, along with officials from communes and wards in Moc Chau and Van Ho, as well as Ngoc Chien and Ta Xua communes.

A view of the meeting

At the conference, local officials reported on tourism development and investment attraction efforts, highlighting difficulties while proposing solutions.

In the first four months of the year, communes and wards organised a wide range of tourism promotion programmes and events featuring diverse and creative content.

Permanent Vice Chairman of the provincial People’s Committee Ha Trung Chien speaks at the event. 

A representative of the Department of Culture, Sports and Tourism addresses the conference.

However, tourism development continues to face multiple challenges, including deteriorating and narrow roads to tourist sites, limited infrastructure and environmental sanitation at some destinations, a lack of diverse tourism products and cultural experiences, and a tourism workforce that remains largely untrained.

A representative of Ta Xua commune gives remarks at the conference.

Concluding the conference, Chien urged departments and agencies to work closely with local authorities to continue supporting business households in using multi-purpose land in line with regulations, accelerate investment in tourism infrastructure, review workforce training demand to develop suitable training plans, and step up trade promotion, tourism marketing and the effective management of community-based tourism sites.

Delegates review a 3D design presentation for the proposed first Son La International Brocade Festival.

The 2026 Moc Chau Culture and Tourism Week is expected to be held at the provincial level from August 28 to September 4 at the Moc Chau National Tourist Area.

The week will feature a range of activities, including art performances, ethnic cultural spaces, the highland tea aroma festival, a fair promoting tourism and agricultural products, as well as the inaugural Son La International Brocade Festival.

A representative of Moc Chau ward speaks at the conference.

The official requested the Department of Culture, Sports and Tourism to coordinate with local authorities in finalising the overall programme framework and detailed scripts for each activity for submission to the provincial People’s Committee for review and funding allocation.

He also approved “Moc Chau – The Call of the Season of Love” as the theme for the 2026 Moc Chau Culture and Tourism Week, while urging the early completion of plans for stage arrangements, programme content and participant composition to ensure the event’s success.