Revenue from accommodation, dining, tourism, travel services, and other services in Son La province has so far this year reached nearly 1.673 trillion VND (65.6 million USD), up 5.89% from the same period last year.

Van Ho commune in Van Ho district is redefining cultural tourism by weaving traditional craftsmanship into immersive travel experiences. Local residents are encouraged to maintain and showcase age-old skills such as embroidery, beeswax painting on fabric, and ‘do’ paper making. These efforts contribute to increasing income and spurring local socio-economic development.

In spring, Son La province’s gateway district of Van Ho is truly beautiful. The majestic landscapes of the mountains and forests, combined with the friendliness of the people and the rich cultural heritage of the local ethnic groups, leave a deep impression on visitors each time they return to this place.

In the first two months of 2025, tourist destinations in Quynh Nhai district welcomed over 152,000 visitors, generating revenue of 45.96 billion VND (1.8 million USD).

In the early days of spring, along with the plum blossoms on the Moc Chau plateau, in Chieng Co commune, Son La city, plum orchards are also bursting with white flowers, covering the hillsides. The pure beauty of the plum blossoms has attracted many locals and tourists to admire and capture beautiful moments.

Long Luong commune, Van Ho district will hold the peach blossom festival 2025 on February 7-9.

Van Ho district, with its beautiful and majestic natural landscapes, cool climate, and unique cultural features of various ethnic groups, has become an ideal destination for many tourists during the early days of the spring.

The 2025 Quynh Nhai district Culture, Sports, and Tourism Week will take place from February 7-9 (the 10th -12th day of the first lunar month).

To welcome the Lunar New Year (Tet) 2025, the Happy Land Moc Chau tourist area, located in Lun hamlet, Muong Sang commune, Moc Chau district, has launched the "Old Tet Village" space, attracting a large number of visitors to explore, experience, and capture beautiful moments.

Phu Sa Phin is the highest peak in the Ta Xua mountain range, bordering Tram Tau district in Yen Bai province. The peak offers breathtaking scenery, with pristine forests that provide visitors with many exciting experiences as they conquer this place.

Van Ho district is hosting a programme to welcome its first visitors of the year as part of its tourism week. The January 8-9 event takes place in Buot hamlet, Chieng Yen commune, and Hua Tat and Chieng Di 1 hamlets, Van Ho commune.

As part of the "Journey to the ancient rock field of Hang Chu commune in 2025" festival, Hang Chu commune in Bac Yen district on January 4 hosted activities to experience and explore the unique carvings of the Khe Ho ancient rock field and uncover the thrilling tales of this relatively untouched land.

2024 has been a year of remarkable achievements for Son La’s tourism sector, with key objectives met ahead of schedule. Visitor numbers and tourism revenue have both surged, establishing a strong foundation for the local tourism industry to flourish and reach new heights.

The provincial Centre for Investment, Trade and Tourism Promotion on December 26 organised a famtrip delegation comprising representatives from 90 travel agencies under the UNESCO Hanoi Travel Club and several tourism agencies from Hanoi, Ho Chi Minh City, and Ha Nam, Ninh Binh, Ha Giang, and Thua Thien-Hue provinces to survey destinations, and connect tours and tourism routes in Quynh Nhai district.

The People's Committee of Phu Yen district held a fair for promoting products, tourism, and culture of ethnic minority and mountainous communities in Huy Ha commune on December 21.

One of the activities attracting a large number of locals and tourists at the 2024 Phu Yen district fair for promoting products, tourism, and culture of ethnic minority and mountainous communities is the experience of flying in a hot air balloon over Muong Tac field.

In response to the inevitable trend of digital transformation, Son La tourism is gradually changing, applying digital technology in promoting images, connecting for building brands, and increasing the appeal of each product and destination.

In celebration of Christmas and the New Year 2025, Happy Land Moc Chau, located in Lun hamlet, Muong Sang commune, Moc Chau district, has introduced a "Snow Town" covered with artificial snow, creating a picturesque European-like setting. This has quickly become a popular "check-in" destination for young people during the Christmas season.

The provincial Department of Culture, Sports, and Tourism opened a training workshop on skills for tourism workers working in the Son La hydropower reservoir area on December 7 in Muong La district.

The provincial Tourism Association has put in place a wide range of solutions to help its members develop new tourism products, drawing more visitors to local destinations.