Moc Chau looks to crown 2025 travel KOL

The People’s Committee of Moc Chau township officially kicked off the “Travel KOL 2025” programme on May 5, aiming to find a standout influencer to represent the locality’s tourism image. The event was attended by representatives of the provincial Tourism Association and local authorities.

 

At the opening ceremony of the programme.  

Delegates at the event.

The programme attracts 50 contestant groups from both within and outside the province.

These groups are competing by creating video content about their tourism experiences in Moc Chau during a 4-day, 3-night trip (from May 5 to May 8) to some of the most famous tourist spots on the Moc Chau Plateau.

From May 10 to May 25, the groups will finalise their content and submit their entries according to the competition requirements.

The videos must authentically and vividly reflect their experiences and be posted publicly on personal social media platforms with the programme's designated hashtag.

The winners will be announced and awarded during the opening ceremony of the Moc Chau Plum Harvest Festival at the end of May.

Leaders from the provincial Tourism Association and Moc Chau township present flowers to programme sponsors.

The KOLs participating in the programme.

The programme aims to highlight the role of KOLs as "tourism ambassadors" in the digital age, contributing to the promotion of Moc Chau’s cultural, tourism, culinary, natural, and human values to both domestic and international visitors.

Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Maybe you are interested

Recent news

  • 'Workshop reviews climate-smart coffee farming model

    Workshop reviews climate-smart coffee farming model

    BUSINESS -
    The provincial Centre for Agricultural Extension and Digital Transformation, Binh Dien Fertilizer JSC, and the provincial Farmers’ Association jointly held a workshop in Binh Thuan commune on September 19 to review the results of the climate-smart coffee farming model for the 2025–2026 crop season. The event brought together 150 coffee growers from Binh Thuan and neighbouring communes.
  • 'To Hieu ward promotes use of online public services, digital utilities

    To Hieu ward promotes use of online public services, digital utilities

    SOCIETY -
    The People's Committee of To Hieu ward held a conference on September 19 at the Cultural House of residential area No. 22 to provide information, guidance and support on administrative procedures and introduce the Zalo Official Account integrated with artificial intelligence (AI) to grassroots-level officials, members of community digital transformation teams, and locals of residential areas No. 20, 22 and 23.
  • ' Son La students practise motorcycle, moped riding skills

    Son La students practise motorcycle, moped riding skills

    SOCIETY -
    The Traffic Police Division under the Son La provincial Department of Public Security, in coordination with the Chieng Sinh ward police, on September 19 organised a programme to raise awareness and provide safe motorcycle and moped riding skills to more than 1,200 students and teachers of Son La High School for the Gifted.
  • ' Survey evaluates post-merger commune-level government operations

    Survey evaluates post-merger commune-level government operations

    NEWS - POLITICS -
    A delegation from the provincial Delegation to the National Assembly (NA) led by its full-time deputy head Hoang Ngan Hoan, who is also member of the NA’s Committee for Public Petitions and Supervision, on September 17 conducted a survey in Muong La commune regarding the performance of local government operations following administrative mergers, organisational streamlining, and the implementation of the two-tier local government model.
  • 'Provincial leaders meet religious dignitaries, prestigious persons

    Provincial leaders meet religious dignitaries, prestigious persons

    NEWS - POLITICS -
    Vice Chairman of the provincial People's Committee Dang Ngoc Hau on September 18 presided over a meeting with religious dignitaries, officials, and influential figures from ethnic minority communities within Cluster No. 2. Attending the event was Cha A Cua, Deputy Secretary of the provincial Party Committee, President of the provincial Vietnam Fatherland Front Committee, and Head of the provincial Steering Committee for Religious Affairs.
  • 'Son La attracts investment to Moc Chau

    Son La attracts investment to Moc Chau

    NEWS - POLITICS -
    Nguyen Dinh Viet, Deputy Secretary of the provincial Party Committee and Chairman of the provincial People’s Committee, chaired a working session on September 18 with Ecopark Hai Duong Investment JSC and Hanoi-based Hoang Long Group to discuss proposed projects in Moc Chau ward.
  • 'Drill on prevention of mass gatherings, demonstrations causing public order disturbances held at Son La Hydropower Plant

    Drill on prevention of mass gatherings, demonstrations causing public order disturbances held at Son La Hydropower Plant

    SOCIETY -
    The Son La provincial Department of Public Security, in coordination with Son La Hydropower Company, on September 18 conducted a drill on the prevention of mass gatherings and demonstrations causing security and order disturbances at the Son La Hydropower Plant. The drill was attended by leaders of the department, the company and the People’s Committee of Muong Bu commune.
  • 'Son La strengthens management of foreign nationals

    Son La strengthens management of foreign nationals

    NEWS - POLITICS -
    Dang Ngoc Hau, Vice Chairman of the provincial People’s Committee, on September 16 held a meeting with the provincial Department of Public Security, Department of Foreign Affairs and relevant agencies to review regulations governing the entry, exit, transit, residence and activities of foreign nationals in the province.
  • 'Son La steps up power control, anti-corruption efforts

    Son La steps up power control, anti-corruption efforts

    NEWS - POLITICS -
    Lo Minh Hung, Standing Deputy Secretary of the provincial Party Committee, Chairman of the provincial People's Council, and Deputy Head of the provincial Steering Committee for Prevention and Control of Corruption, Wastefulness, and Negative Phenomena, on September 16 chaired a working session with several units regarding the control of power and the prevention and combat of corruption, wastefulness, and negative practices.
  • 'Provincial leader works with communes on power control, anti-corruption work

    Provincial leader works with communes on power control, anti-corruption work

    NEWS - POLITICS -
    Standing Deputy Secretary of the provincial Party Committee, Chairman of the provincial People’s Council Lo Minh Hung, who is Deputy Head of the provincial Steering Committee for Prevention and Control of Corruption, Wastefulness and Negative Phenomena, chaired a working session on power control and anti-corruption work with representatives from Mai Son, Chieng Mung, Muong Chanh, Chieng Mai and Phieng Cam communes on September 16.
Load more