The programme attracts 50 contestant groups from both within and outside the province.

These groups are competing by creating video content about their tourism experiences in Moc Chau during a 4-day, 3-night trip (from May 5 to May 8) to some of the most famous tourist spots on the Moc Chau Plateau.

From May 10 to May 25, the groups will finalise their content and submit their entries according to the competition requirements.

The videos must authentically and vividly reflect their experiences and be posted publicly on personal social media platforms with the programme's designated hashtag.

The winners will be announced and awarded during the opening ceremony of the Moc Chau Plum Harvest Festival at the end of May.

The programme aims to highlight the role of KOLs as "tourism ambassadors" in the digital age, contributing to the promotion of Moc Chau’s cultural, tourism, culinary, natural, and human values to both domestic and international visitors.