Forum highlights Son La’s sustainable tourism, agricultural export potential

The Foreign Trade University and the Son La provincial People's Committee jointly organised a forum titled “International Trade in the Era of Transformation: Sustainable Tourism and Agricultural Export Potential of Son La” in Moc Chau township on April 26.

 

At the forum “International Trade in the Era of Transformation: Sustainable Tourism and Agricultural Export Potential of Son La” in Moc Chau township on April 26.

Attending the forum were Standing Deputy Secretary of the provincial Party Committee Lo Minh Hung; Vice Chairman of the provincial People’s Committee Nguyen Thanh Cong; Associate Professor Dr. Pham Thu Huong, Vice President of Foreign Trade University; leaders of provincial departments and agencies; leaders and lecturers from the Foreign Trade University; scholars, researchers, policymakers, outstanding tourism and agriculture businesses, cooperatives, and households in the province.

Vice Chairman of the provincial People’s Committee Nguyen Thanh Cong speaks at the forum.

In his opening speech, Cong highlighted that now Son La has over 85,000 hectares of fruit trees and Son tra (docynia indica), with an estimated 2025 fruit output of over 510,000 tonnes, an increase of 31% compared to 2024. The province currently supports and maintains 218 growing area codes covering a total of 3,142 hectares, along with eight export packing facility codes. It has developed 308 safe agricultural supply chains, totaling more than 4,500 hectares.

He also emphasised that Son La is focusing on rapid and sustainable tourism development in association with the preservation and promotion of ethnic cultural identities, tangible and intangible cultural heritage, and local specialties. The province is actively promoting tourism through branding and image-building. In 2024, Son La welcomed nearly 5 million visitors, earning an estimated revenue of 5.8 trillion VND (222.9 million USD). The role of tourism in the province’s socio-economic development is increasingly recognised.

Delegates at the forum.
At a discussion on promoting the export of agricultural products in the new era.

At the forum, experts, scholars, businesses, and cooperatives discussed agricultural, forestry, and fishery exports in the new context and how to better meet market requirements; promoting Son La’s agricultural exports in the new era; and sustainable tourism development in Son La — challenges and innovative models. The forum also updated participants on market trends, policies, and international trade agreements that directly impact agricultural exports, aiming to promote tourism linked to international trade and enhance the competitiveness of Son La’s agricultural products.

The event offered businesses solutions and models for sustainable tourism development, with the goal of positioning Son La as a prominent destination on both the national and international tourism maps.

Delegates visit a booth showcasing Son La’s tourism products.

 

Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Maybe you are interested

Recent news

  • 'Boarding school meals drive health gains, education quality in Son La

    Boarding school meals drive health gains, education quality in Son La

    SOCIETY -
    Son La’s school-based boarding meal programme has drawn sustained attention and investment from local authorities and parents. With upgraded facilities, tightly supervised food-preparation processes and balanced, nutritious menus, the kitchens have become an important factor in boosting school attendance and have delivered measurable improvements in students’ health indicators across the province.
  • 'Son La attracts investment in commercial housing and urban area projects

    Son La attracts investment in commercial housing and urban area projects

    BUSINESS -
    With decisive policies to remove bottlenecks in land clearance and to improve the legal framework, Son La province has attracted numerous investors with projects ranging from hundreds to thousands of billions of VND in the fields of commercial housing and urban development. These projects have contributed to transforming the urban landscape and have become a key driving force for local economic growth.
  • 'Services, trade maintain strong growth momentum

    Services, trade maintain strong growth momentum

    BUSINESS -
    Son La’s services sector outperformed its 2025 plan, generating 16.77 trillion VND (638.04 million USD), up 9.5% from 2024, reinforcing its role as a key pillar of the provincial economy. Double-digit growth in retail sales and exports underscored the effectiveness of market-stabilisation efforts and tighter controls on trade fraud.
  • 'Son La honours youth volunteers, keeps alive spirit of Co Noi crossroads

    Son La honours youth volunteers, keeps alive spirit of Co Noi crossroads

    SOCIETY -
    The provincial Youth Union, in coordination with Son La Newspaper and Radio-Television and the provincial Music, Song and Dance Theater, on December 31 staged a programme titled “The Enduring Spirit of Youth Volunteers,” to pay tribute to fallen heroes and youth volunteers who died at the Co Noi crossroads.
  • 'Son La ensures construction progress of boarding schools in border communes

    Son La ensures construction progress of boarding schools in border communes

    NEWS - POLITICS -
    Ha Trung Chien, member of the provincial Party Committee’s Standing Board and Standing Vice Chairman of the provincial People’s Committee, on December 31 chaired a meeting on the investment and construction of primary-secondary boarding schools in border communes. The meeting was held in person at the provincial People’s Committee headquarters and connected online to the People’s Committees of border communes.
  • 'Extra efforts needed to accelerate progress of Hoa Binh-Moc Chau expressway project

    Extra efforts needed to accelerate progress of Hoa Binh-Moc Chau expressway project

    NEWS - POLITICS -
    Deputy Secretary of the provincial Party Committee and Chairman of the provincial People's Committee Nguyen Dinh Viet, who is head of the Steering Committee for the construction of the Hoa Binh - Moc Chau expressway section through Son La province, chaired a meeting of the Steering Committee on December 31 to assess the project's progress in 2025 and put forward key tasks for 2026.
  • 'Son La moves to finalise classification of ethnic minority, mountainous areas

    Son La moves to finalise classification of ethnic minority, mountainous areas

    NEWS - POLITICS -
    Vice Chairman of the provincial People’s Committee Dang Ngoc Hau on December 29 chaired a meeting of the appraisal council and its assisting team to review results on the classification of villages and communes in ethnic minority and mountainous areas, including the designation of particularly disadvantaged hamlet and the categorisation of communes into Areas I, II and III across the province.
  • ' Zero-VND Market” brings Tet goods to Ngoc Chien

    Zero-VND Market” brings Tet goods to Ngoc Chien

    SOCIETY -
    Nong thon Ngay nay (Countryside Today) Newspaper, in coordination with the People’s Committee of Ngoc Chien commune, on December 28 organised a “Zero-VND Market” to deliver Lunar New Year (Tet) gifts to local residents in 2025, aiming to support households facing difficult circumstances.
  • 'Son La Tourism Contests 2025 awards presented

    Son La Tourism Contests 2025 awards presented

    TOURISM -
    The Organising Committee of the Son La Tourism Contests 2025 held a ceremony on December 26 to announce and present awards. The event was attended by representatives of provincial departments and agencies, as well as authors and groups whose works won prizes.
  • 'Cultural identity of Dao ethnic group preserved

    Cultural identity of Dao ethnic group preserved

    CULTURE -
    Located in Thao Nguyen ward, Ta Loong residential area is blessed with striking natural scenery and a rich cultural legacy of the Dao ethnic community. Amid the pressures of urbanisation and deeper integration, local residents have remained committed to safeguarding traditional values, treating cultural heritage as a treasured asset that enriches spiritual life while laying the foundation for sustainable tourism growth.
  • 'Proactive measures in place to ensure successful spring crop

    Proactive measures in place to ensure successful spring crop

    BUSINESS -
    Identifying the spring crop as the most important production season of the year, the agricultural sector and localities across Son La province are stepping up preparations to secure seed structure, agricultural supplies and irrigation water, aiming to complete planting within the recommended timeline and achieve high yield and quality.
Load more