Trang A Chu, the owner of A Chu Homestay in Hua Tat hamlet, Van Ho commune, is a pioneer in redefining experiential tourism by weaving traditional crafts into the fabric of modern travel.

“In the past, my family only made ‘do’ paper for spiritual practices and used beeswax painting on fabric to create skirts. With guidance and support from the district and commune, I have preserved and promoted these traditional crafts by integrating them into tourism. Now, I introduce visitors to the art of making ‘do’ paper paintings and beeswax painting on fabric. Tourists who take part in these experiences can create their own paintings and fabric pieces, which they can take home as souvenirs or gifts, such as scarves and handbags,” he said.

Witnessing the ‘do’ paper-making process firsthand at A Chu Homestay, Majia Helena Seppala, a tourist from Finland, was captivated by the experience.

She said she was very impressed with the layout of A Chu Homestay, which offers a warm and welcoming atmosphere. Here, she had the opportunity to learn about the lives and culture of the Mong people, experience traditional crafts like making ‘do’ paper, pounding round glutinous rice cake, and playing spinning top games. These activities have given me unforgettable memories."

Every weekend, A Chu Homestay transforms itself into a cultural stage, where the vibrant traditions of the Mong people come to life. Visitors are treated to lively yet graceful dances, performed by young men and women from Hua Tat hamlet, their movements flowing in harmony with the soulful melodies of the Khen (panpipe) and flute. The captivating performances create a mesmerising experience, immersing guests in the rhythm and spirit of the mountainous region’s rich cultural heritage.

Meanwhile, in Chieng Di 2 hamlet, a night market is held every Saturday and Sunday. Here, visitors can immerse themselves in traditional dances, experience the vibrant atmosphere of a mountainous market, and take part in pounding round glutinous rice cakes — a cherished tradition deeply woven into the Mong people's Lunar New Year celebrations.

Experiencing the mountainous market for the first time, Nguyen Van Loi, a tourist from Hanoi, shared: "I am truly impressed by the market’s atmosphere, the traditional dances of the Mong people, and the experience of pounding round glutinous rice cakes. I will definitely recommend Van Ho to my friends and family so they can enjoy these wonderful experiences as well."

To attract more visitors to the highland market, Van Ho district has focused on training and guiding residents of Chieng Di 2 hamlet to promote and showcase the market’s traditional cultural values on digital platforms in recent years. Additionally, the district has collaborated with the provincial Department of Culture, Sports, and Tourism to organise special cultural performances.

Mui Thi Thiep, Vice Chairwoman of the Van Ho commune People’s Committee, said: “To preserve and promote the traditional crafts of the Mong people, the commune has encouraged locals to maintain these practices and pass them down to younger generations. During festivals, we organise traditional craft competitions, provide spaces for visitors to experience these crafts firsthand, and showcase products such as brocade textiles and ‘do’ paper paintings. These efforts help highlight the uniqueness of our cultural heritage and attract more tourists.”

The preservation of traditional crafts, combined with tourism development, has been drawing a growing number of visitors to Van Ho commune, transforming it into an increasingly appealing destination. This initiative not only creates sustainable livelihoods for local residents but also plays a crucial role in conserving traditional cultural values.