The photo exhibition showcases 20 outstanding works taken by the Ngoc Chien commune People’s Committee, featuring the local landscape, culture and people. The images capture the vibrant beauty of the hawthorn blossom season, the traditional lifestyles of local ethnic communities, and the commune’s ongoing transformation.

The exhibition area for outstanding agricultural and OCOP (One Commune One Product) products features 15 booths showcasing a wide range of local specialties, including hawthorn fruit, honey, medicinal herbs, organic farm produce, processed goods, brocade items, and traditional ethnic costumes. The display space is arranged in a diverse and engaging manner, allowing visitors to explore and experience, and facilitating effective product promotion and sale. 

The activities are aimed at honouring the beauty of the hawthorn blossom - a signature flower of the highlands - while showcasing the tourism potential of Ngoc Chien. They also serve to promote local specialty products, helping households and cooperatives enhance market connections to boost product sale.