Various products on display at Ngoc Chien Hawthorn Flower Festival 2026

A photo exhibition and a showcase of OCOP products and other outstanding local agricultural specialties are being held within the framework of the Ngoc Chien Son Tra (Hawthorn) Flower Festival 2026 from March 21–22, attracting a large number of both residents and visitors.

Visitors visit the photo exhibition at the “Hawthorn Flower – Spring Colour of Ngoc Chien” Festival 2026.

A photo featuring hawthorn flower on display at the exhibition.

The photo exhibition showcases 20 outstanding works taken by the Ngoc Chien commune People’s Committee, featuring the local landscape, culture and people. The images capture the vibrant beauty of the hawthorn blossom season, the traditional lifestyles of local ethnic communities, and the commune’s ongoing transformation.

Impressive photos on display at the exhibition.

The exhibition area for outstanding agricultural and OCOP (One Commune One Product) products features 15 booths showcasing a wide range of local specialties, including hawthorn fruit, honey, medicinal herbs, organic farm produce, processed goods, brocade items, and traditional ethnic costumes. The display space is arranged in a diverse and engaging manner, allowing visitors to explore and experience, and facilitating effective product promotion and sale. 

Traditional ethnic costumes for rent at the festival.

The activities are aimed at honouring the beauty of the hawthorn blossom - a signature flower of the highlands - while showcasing the tourism potential of Ngoc Chien. They also serve to promote local specialty products, helping households and cooperatives enhance market connections to boost product sale.

Các bạn trẻ mua khăn thổ cẩm của dân tộc Thái. Young people buy Thai ethnic brocade scarves.
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