The four-day expo features 100 booths, designed and displayed in a sophisticated and meticulous manner, of 39 units, businesses and localities; including 19 in the province and 20 from Hanoi capital and Hung Yen, Ninh Binh, Yen Bai, Dak Lak and Gia Lai provinces.

On display are coffee products such as coffee beans, roasted coffee and instant coffee, along with OCOP (one commune one product) products, safe agricultural products, processed products, cultural and tourism products, and agricultural supplies.

The event not only aims at promoting the brand of Son La agricultural products in general and coffee in particular to tourists and friends inside and outside the country, but also offers an opportunity for businesses and investors to seek cooperation opportunities, expand markets, and improve production and processing capacity.

In addition to intensifying product introduction, trade promotion, and consumer connection to open up opportunities to promote and honour coffee products, the expo also has many exciting activities to serve delegates and visitors such as exchanges, product consultations and tests. Visitors also enjoy quality coffee completely free of charge.