In order to bring diverse experiences to passengers, and promote Vietnamese agricultural products, Vietnam Airlines officially serves Son La strawberries - one of the outstanding specialties of the northwestern region - on its flights from February 16-22.

Tapping its potential and advantages in developing medicinal plants, Son La province has implemented numerous programmes and projects to support seedling development, conduct research and trial planting of medicinal plants to conserve genetic resources, and build linkage chains for production and product consumption. These efforts not only create livelihoods for local people but also form an effective “green” belt to protect forests.

Strawberries grown in Son La province will be served on in-flight meals on Vietnam Airlines flights, under an agreement between the provincial People’s Committee and the national flag carrier.

An exhibition of beautiful tourism photos of Quynh Nhai, a space displaying typical agricultural products and OCOP (One Commune One Product) items, and the Da River fish market are taking place as part of the Quynh Nhai district Culture, Sports, and Tourism Week 2025 from February 7-9.

The People's Committee of Thuan Chau district held a ceremony in Cho Muong hamlet, Chieng Pha commune, to launch the movement for public participation in irrigation during the 2025 dry season.

Mai Son district currently has 188 cooperatives with over 2,800 members. These cooperatives operate in many sectors, producing high-quality agricultural products that meet market demand, create jobs, increase income for members, and transform rural areas.

Vice Chairman of the provincial People's Committee Nguyen Thanh Cong on February 4 attended a ceremony to launch production for the Lunar New Year 2025 at the Doveco Son La fruit and vegetable processing centre.

With a focus on sustainable agricultural development, Muong La district has directed efforts to step up sci-tech application as well as safe, environmentally friendly, organic, and green agricultural practices. This aims to improve the quality and value of agricultural products, contributing to improving local people's livelihoods.

As the Lunar New Year (Tet) festival is approaching, the demand for various fruits increases. Taking advantage of this trend, cooperatives and strawberry growers in Moc Chau township are focusing on improving the quality of their strawberries to meet market demand during the Tet holiday.

The provincial Women's Union held the "Accompanying women in border areas" programme on January 15 in Muong Va commune, Sop Cop district on the occasion of the upcoming Lunar New Year (Tet) 2025.

Leveraging the local potential and advantages, Thuan Chau district has boosted the OCOP (One Commune Once Product) programme, contributing to increasing product value, driving production development, and enhancing the efficiency of the new-style rural development programme.

Organic farming not only brings in higher economic efficiency but also helps farmers shift from traditional methods to responsible, safe, and sustainable production techniques that meet the growing demand of consumers. Organic farming models are creating vibrant, sustainable agricultural landscapes and creating high economic value, paving the way for sustainable agricultural development.

In 2024, Son La province's efforts in promoting and introducing agricultural products to consumers continued to leave a remarkable impression. The province signed more distribution agreements with major groups. Many of its products expanded their reach to domestic and international markets, earning high praise for their design and quality.

The Thuan Chau Trade Fair 2024 is taking place from December 28, 2024 to January 3, 2025, at the district Stadium.

In 2004, the provincial Department of Science and Technology has collaborated with many institutes and universities to sign cooperation agreements for developing high-tech agricultural models.

Following the digital transformation trend, Son La Post has made significant efforts to integrate information technology (IT) into management and operations, enhancing productivity, improving service quality, and better meeting customer needs.

In recent times, drones have become valuable tools for farmers in cultivation, crop care and monitoring plant growth, helping save time and costs while improving productivity.

As the Lunar New Year (Tet) approaches, many businesses and cooperatives in Son La have produced dried fruit products with diverse packaging, appealing in both design and taste, conquering consumers and becoming a popular gift choice for Tet.

In 2024, the provincial Department of Agriculture and Rural Development issued 27 certificates for safe food supply chains, bringing the total number of such chains in Son La province to 308.

Since the beginning of this year, the province's fresh tea bud output has reached 54,957 tonnes, a 4.74% increase compared to the same period last year. This production is sufficient to meet the needs of businesses, cooperatives, and processing units for both domestic consumption and export.