In particular, the company supports seed improvement for gardens that are over 20 years old; and provides technical instructions for care, pruning, and fertiliser supply.

Households commit to properly following the instructions of caring for, harvesting and selling coffee to the company at market prices.

Implementing the organic conversion programme, it has provided free seedlings and fertilisers for 60 hectares in Co Sau hamlet of Chieng Mai commune, Sang Na Tre hamlet in Chieng Ban commune, and Ot Cha hamlet in Na Ot commune.