Book festival promotes reading culture associated with digital transformation

As part of the series of activities at the Son La Book and Science-Technology Festival 2026, the “The House of Wisdom” booth presentation contest created a highlight with impressive reading experience spaces, attracting a large number of visitors.

Provincial leaders visit the booth of Son La High School for the Gifted.

The “The House of Wisdom” booth presentation contest. 
The book displays are artistically arranged according to themes.

A total of 18 teams from schools and the wards of To Hieu, Chieng Coi, Chieng An, and Chieng Sinh took part in the contest. The booths were elaborately designed and vividly decorated, and bear rich cultural identity.

Delegates visit the book exhibition booths.
Delegates visit the booths and listen to presentations introducing them.

In addition to book displays, the teams delivered presentations on their booth designs, the featured books, and the role of reading culture in contemporary life.

The presentation on the book display booth.
Visitors experience reading through virtual reality technology.

In addition, the festival also featured booths showcasing technological products from local organisations and businesses, introducing new reading experiences that integrate technology and artificial intelligence (AI), with supporting tools that make book content more vivid and accessible to readers.

People read books in the exhibition space.

The reading space at the festival offered residents, especially students, youth union members, and soldiers, new reading experiences, contributing to the promotion of reading culture, inspiring a passion for learning and scientific research, and fostering reading habits within the community.

Teaching the Thai ethnic group's language at the festival. 
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