On these days, farmers in Phieng Khoai, Yen Son, Long Phieng, Chieng On communes of Yen Chau district are excited to enter the pear harvest. This year, this fruit continues to have a good harvest and good prices. Along with other fruits such as banana, mango, plum, pear trees have been grown by farmers in mountainous and border communes of Yen Chau district, initially bringing about high economic values.

The province has 83,460 hectares of industrial crops, including 51,455 hectares of annual industrial trees (41,325 hectares of cassava, 10,033 hectares of sugarcane, and 97 hectares of soybeans), down 2.8% year-on-year; and 32,005 hectares of perennial industrial trees (5,857 hectares of tea, 20,926 hectares of coffee, and 5,222 hectares of rubber), up 4.9% year-on-year.

Thuan Chau district on June 21 held a ceremony to mark the departure of its dragon fruit shipment to the Italian market in the 2024 crop.

Referring to the "sweet banana, fragrant mango" region of Yen Chau, one cannot ignore a product that has created a brand. That is round mango, a native mango variety attached to the people of Yen Chau for many generations.

In 2024, Phu Yen district has successfully attached QRcode and EGAP electronic diary to rice products in 50 households, with 8.22 hectares of 128 plots in the "My home field" model.

After putting Son La province’s plum up for sale at the Saigon Co.op supermarket chain in Moc Chau district, the provincial People's Committee and the Saigon Union of Trading Cooperatives (Saigon Co.op) on May 25 coordinated with relevant units in organising a festival highlighting the locality’s plum and other agricultural products in Ho Chi Minh City.

Since the beginning of the year, the Plant Protection Department under the Ministry of Agriculture and Rural Development has granted six new planting area codes to Son La province in service of exports, raising the total number in the locality to 293.

Since the beginning of the crop, Son La province has sold nearly 18,000 tonnes of plums in the domestic market, with an estimated value of over 383 billion VND (15 million USD).

A range of culture, tourism and “One Commune-One Product” (OCOP) products, along with traditional foods of Moc Chau district and other localities were introduced at a space set up at the May 8 Square on May 17.

Right from the beginning of the year, the People's Committee of Son La province has directed departments, agencies, sectors, and People's Committees of districts and Son La city to develop plans to organise trade promotion activities to introduce and promote agricultural products in diverse forms, helping enterprises and cooperatives search for partners and sign product consumption contracts.       

Mai Son district boasts favourable soil and climate conditions for high-tech agriculture. Over the past years, it has focused on developing “One Commune-One Product” (OCOP) items, contributing to improving the competitiveness of local products and increasing income for farmers.

As a district with fertile land and a climate suitable for many types of crops, Mai Son district has zoned off commodity-oriented agricultural production areas under value chains to increase product value, contributing to promoting local socio-economic development.

Six coffee samples of Son La province competed in the Vietnam Specialty Coffee Competition 2024 (Vietnam Amazing Cup 2024), organised by the Buon Ma Thuot Coffee Association in the Central Highlands of Dak Lak in mid-April.

Quynh Nhai district currently has more than 10,000 hectares of reservoir water surface. This is an advantage for the district to develop cage culture and fish catch. With a large farmed and caught fish output, local cooperatives and production and business households have gradually developed typical local products and built its Da River fish brand.

Due to the impact of the prolonged El Nino phenomenon, over 6,080 out of more than 21,700 hectares of crops of all kinds in Mai Son district are suffering withered leaves and fruit dropping, thus affecting productivity, quality, and economic efficiency.

The People’s Committee of Son La province on April 22 coordinated with the Fruit and Vegetable Research Institute in organising a signing ceremony for a cooperation agreement on the implementation of the "Smart farming for the future generation" project at the Moc Chau area for research, application and transfer of scientific and technological advances in the agricultural and forestry sectors.

Since the beginning of this year, local authorities and agencies in Son La province have directed the organisation of agricultural production; promoted dissemination and guided people on techniques to plant and care for fruit trees, especially following VietGAP and organic production processes to ensure quality products able to serve both domestic and export markets.

Son La province is striving to export over 26,950 tonnes of fruits in 2024, earning over 34 million USD, a year-on-year increase of 4.4%.

Son La province is showcasing its products at the 2024 Vietnam International Travel Mart (VITM), taking place at the Hanoi Friendship Cultural Palace from April 11-14.

Promoting local advantages, over the past years, Hung Thinh Cooperative in Sub-zone 3, Muong Bu commune, Muong La district has gathered and linked farmer households to develop fruit trees in a clean, safe, and value chain-based manner, bringing in high economic efficiency.