One of the most anticipated highlights of the Ban (Bauhinias) Flower Festival 2025 in Son La city was the beauty contest, where contestants captivated audiences with the elegance of traditional and modernised Thai ethnic attire. Taking place on March 15 evening and March 16 morning, the competition brought together 24 contestants from 12 teams representing communes and wards across the city.

As part of the series of activities of the Ban (Bauhinia) Flower Festival in Son La city, 12 communes and wards competed in displaying ethnic foods on March 16, at the Tay Bac (Northwest) Square.

As part of the inaugural “Vo ngua tren may” (Galloping on the clouds) festival 2025, Hang Dong commune in Bac Yen district came alive on March 15 with vibrant cultural performances.

“Xen Muong”, one of the biggest festivals of the Thai ethnic group in Son La province, was held at Dong Xen Park, Chieng Coi ward, Son La city on March 15, as the opening activity of the city’s Ban (Bauhinia) Flower Festival 2025.

As part of the first "Vo ngua tren may” (Galloping on the clouds) festival 2025, held in Hang Dong commune, Bac Yen district, many cultural and sports activities took place on March 15, attracting a large number of locals and tourists.

In March, when the Ban (Bauhinia) flowers bloom across the forest, locals and tourists eagerly gather in Chieng Khoa commune, Van Ho District to attend the Ban Flower Festival - a traditional festival that has been preserved and passed down through generations by the local people.

The Thuan Chau district People’s Committee on March 10 opened a writing camp themed “Thuan Chau – a journey of development”.

Muong Trai commune, in collaboration with the Muong La district Division of Culture, Science, and Information, re-enacted the Nang Han (Miss Han) Festival on March 9. 

As part of the ongoing third "Cau Mua" (praying for bumper crops) Festival of the Dao ethnic group in Phieng Con commune, Bac Yen district, many special and exciting activities took place on March 8, attracting crowds.

The Yen Chau district Women's Union on March 7 organised an Ao Dai and ethnic costume contest on the occasion of International Women’s Day (March 8).

Focusing on education about sea and island sovereignty, Binh Minh Primary and Secondary School in Co Noi commune, Mai Son district, has built the "Truong Sa Marker" model within its campus.

Forty years ago, on March 2, 1985, the Son La provincial Museum was officially established, based on the Northwest Region Museum, and later the Museum Desk of the Son La provincial Department of Culture. Over the course of 40 years of construction and development, the Son La provincial Museum has consistently adhered to the political tasks assigned, contributing to the preservation and promotion of the rich historical and cultural values of the ethnic groups in Son La.

If the colourful traditional costumes of the mountainous ethnic groups are regarded as works of art, their creators should undoubtedly be celebrated as artisans. Behind each masterpiece lies a meticulous and creative process, where every detail is thoughtfully crafted to form distinctive patterns that embody the cultural identity of each ethnic group.

In order to become a friendly and safe city rich in cultural identity, Son La city has established cultural houses in all 139 residential areas, hamlets, and sub-areas.

The hair-washing festival of the White Thai people in Quynh Nhai takes place annually on the 30th day of the last lunar month. This traditional custom is closely associated with the legend of ‘Nang Han’ (Miss Han), a talented and courageous female general of the Thai ethnic group who played a vital role in driving away foreign invaders and safeguarding the nation’s borders. 

For generations, blacksmithing has been more than just a trade for the Mong ethnic people—it has been essential to daily life, crafting vital farming tools and supporting local production. Despite the rise of mass-produced, low-cost industrial tools, the forges in Ta So 1 hamlet, Chieng Hac commune, Moc Chau township, still burn brightly. Day and night, artisans keep the flames alive, preserving the essence of their traditional craft.

A cultural space of Long Luong commune took place on February 9 as part of the Long Luong Peach Blossom Festival.

A contest featuring the traditional costumes of ethnic groups in Quynh Nhai district was held at the district Media and Culture Center on February 8 evening.

As part of the ongoing "Journey to the ancient rock field of Hang Chu commune" festival 2025, Hang Chu commune has hosted a series of exciting cultural, art, and traditional sports activities.

Each year, on the occasion of the New Year celebration, the Mong ethnic community in Hang Chu hamlet, Hang Chu commune, Bac Yen district, holds the Tua Senh stone pillar worship ceremony.