Flower float parade takes place in Moc Chau

As part of the series of activities of the 2026 Tourism Programme “Moc Chau – A Promise of the Flower Season,” on January 17, a flower float parade took place in Moc Chau ward, traveling along major streets and main routes in the locality.

The flower float parade sets off from May 8 Square.

Starting from May 8 Square, 10 flower-decorated floats representing typical tourism and agricultural enterprises and cooperatives in Moc Chau paraded along central streets such as Nguyen Luong Bang and Tran Huy Lieu on National Highway 6, and National Highway 43 through Moc Chau and Van Son wards.

Enterprises and agricultural and tourism cooperatives participate in the parade.

The floats were elaborately designed and vibrantly decorated with famous flowers and fruits of the Moc Chau plateau, including peach and plum blossoms, ban and mustard flowers, chrysanthemums, reeds, wild sunflowers, strawberries, oranges, and persimmons. 

The floats are decorated with Moc Chau’s signature flowers and fruits.

Each float told its own story of cultural identity, combining flowers and fruits with slogans and posters to create distinctive representations of each enterprise and agricultural or tourism cooperative.

Phoenix Moc Chau Tourist Area takes part in the parade.

Bon Bon Farm Cooperative decorates its float with mustard flowers and images of agricultural products.

The parade created a lively atmosphere in the early days of spring and served as a vivid and direct form of communication, effectively promoting signature tourism products as well as key tourist sites and destinations of the locality.

It helped spread the image of Moc Chau as a safe, friendly, and attractive destination, thereby further affirming the determination to effectively tap tourism potential and advantages, and gradually build the brand of the Moc Chau National Tourist Area as an appealing destination in the Northwestern region.

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