Developed on a digital platform, the “Son La Tour” app is a smart tourism ecosystem jointly implemented by IGB JSC and the provincial Department of Culture, Sports and Tourism. The system offers a wide array of information, including tourist destinations, scenic spots, local culture, traditional products, wellness retreats, and local cuisine.

Equipped with modern features, the app includes a digital tourism map, destination data management tools, real-time visitor feedback, and AI-powered user behaviour analytics.

“Son La Tour” is designed to establish a unified and efficient smart tourism platform that strengthens connections between tourists, local communities, businesses, and management agencies. The app is accessible via both web and mobile platforms.

Previously, IGB Group also sponsored the development of the “Moc Chau Tour” and “Quynh Nhai Tour” apps.

At the conference, IGB Group officially handed over the “Son La Tour” app to Son La province, affirming its commitment to supporting the province’s digital transformation journey.

Looking ahead, IGB pledged to continue enhancing the platform by developing new features, updating system data, and ensuring the app remains aligned with real-world demands and emerging technology trends.