Son La province welcomes 5.3 million tourists in 2025

Son La province is expected to host approximately 5.3 million visitors for sightseeing, experiences, and leisure this year, with total revenue reaching 6.3 trillion VND (239.22 million USD).

Tourists experience the Bach Long Glass Bridge at the Moc Chau Island Tourist Area.

Currently, the province has 15 officially recognised tourist sites, including one national tourist area, one provincial-level tourist area, and 13 provincial-level tourist attractions.

There are more than 640 accommodation establishments, of which 29 meet 1-5 star standards. Notably, The Moc Chau National Tourist Area continued to be honoured by the World Travel Awards as “Asia’s Leading Regional Nature Destination” and “World’s Leading Nature Destination.”

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