At the working session, Phuc Sinh Son La leaders reported on preparations for 2026-2027 coffee production and processing, as well as arrangements for the festival. The company has been selected by the province as the venue for the “Farmers’ Competition” and is also one of the destinations for visitors to explore and experience during the festival.

The firm has proactively prepared facilities, upgraded the landscape and improved infrastructure to welcome visitors. The model coffee garden at the Phuc Sinh Son La Factory Complex in Mat hamlet, Chieng Mung commune, where the “Farmers’ Competition” will take place, has been cleared, cleaned and upgraded. The coffee trees are entering the ripening period and will be ready for the competition as well as sightseeing and hands-on activities.

During the festival, visitors to Phuc Sinh Son La will have the opportunity to tour the factory and learn about coffee cultivation, harvesting, preliminary processing and processing. They can also experience grinding coffee beans, filtering coffee powder, brewing and tasting Son La Arabica coffee.

The company will also showcase signature products such as Cascara Blue Coffee and paper-filter coffee, helping visitors gain a better understanding of the journey from growing regions to finished coffee products while promoting the distinctive value and flavour of Son La Arabica coffee.

The delegation acknowledged and spoke highly of Phuc Sinh Son La JSC’s proactive preparations for the new production season and festival activities. It asked the company to continue reviewing and completing its facilities, landscape and visitor services, and to prepare a presentation to be delivered at the 2026 Son La Coffee Trade Connection Conference.

The presentation should focus on experience in brand building, deep processing, product development and expanding export markets, contributing to the success of the second Son La Coffee Festival./.