Son La Newspaper and Radio-Television launches SNEWS brand

Son La Newspaper and Radio-Television on July 1 held a ceremony to launch its SNEWS brand. Attending the event were Dinh Thi Bich Thao, member of the Standing Board of the provincial Party Committee and head of the committee’s Board for Information, Education and Mass Mobilisation, along with leaders of the Department of Culture, Sports and Tourism.

At the launch of the SNEWS brand.

After one year of operation following the merger of Son La Newspaper and Son La Radio-Television Station, Son La Newspaper and Radio-Television has gradually consolidated its organisational structure, renewed its operating methods, and developed a converged newsroom model, laying the foundation for a more professional, modern and multi-platform media agency.

In response to the evolving demands of journalism in the digital era, the agency’s board of directors directed the development of the SNEWS brand identity to unify its image, enhance professionalism, and reinforce its role as the province’s leading media outlet. The move marks an important shift from a traditional operating model to a converged newsroom driven by digital transformation, with the aim of building a modern, multi-platform communications ecosystem.

Nguyen Truong Chinh, Director of Son La Newspaper and Radio-Television, speaks at the ceremony.

Speaking at the ceremony, Nguyen Truong Chinh, Director of Son La Newspaper and Radio-Television, said the launch of the SNEWS brand marked a new chapter for the agency in its journey of renewal, integration and development, while symbolising its aspiration to build a modern, professional, and converged newsroom in the digital era.

He said the agency is committed to becoming a leading local media outlet in the digital transformation process, a standout in the northwestern press landscape, and a trusted bridge of official information linking Son La with the rest of the country.

Delegates press buttons to launch the SNEWS brand.

From July 1, 2026, SNEWS will serve as the unified brand identity of Son La Newspaper and Radio-Television across all journalistic formats and digital media platforms.

Delegates at the event 
Delegates pose with the SNEWS logo.
Leaders and staff of Son La Newspaper and Radio-Television pose with the SNEWS logo.
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