The exhibition features 150 photographs by 36 photographers, offering a vivid and authentic portrayal of the development of coffee cultivation in Son La province. The works capture the majestic landscapes of vast coffee-growing areas, the dedication and hard work of local farmers, and key milestones in efforts to enhance the value and strengthen the market position of Son La Arabica coffee.

Through the art of photography, the exhibition pays tribute to those involved in coffee cultivation, processing and trade. It also showcases the distinctive coffee culture of the region, promotes local identity and highlights Son La’s image as a welcoming and hospitable destination.   

Admission is free, with residents, visitors, businesses and investors invited to explore the exhibition and learn more about the journey of Son La Arabica coffee as it expands its reach in domestic and international markets./.