The Moc Chau Plum Picking Festival – an annual cultural and tourism event – has become a signature agricultural tourism brand of Moc Chau township. Taking place from May 31 to June 1, the festival promises to offer exciting, unforgettable experiences and leave a lasting impression on every visitor and local resident.

A Xoe Thai dance competition has taken place within the framework of the Yen Chau Mango Festival 2025, drawing artisans and actists from the art teams of Chieng Khoi, Chieng Hac, Chieng Pan and Sat Vat communes and Yen Chau town.

Competitions on traditional crafts and ethnic constumes were held in Sap Vat commune, Yen Chau district on May 31, as part of the Yen Chau Mango Festival 2025.

The Phu Yen district Youth Union and Nam Phong commune, in collaboration with the Co ba la (Clover) Club and An Phu Charity Club from Hanoi, organised a Children’s Day celebration for students in Nam Phong commune on May 31.

The Hanoi Medical University Hospital, in collaboration with the Moc Chau General Hospital, held a scientific conference for satellite hospitals themed “Improving the Quality of Primary Healthcare: Current Situation and Solutions” in Moc Chau township on May 31.

The Yen Chau Mango Festival 2025 officially opened in Kha hamlet, Sap Vat commune, Yen Chau district on May 30. The event featured the awarding of the certificates recognising Vietnam Heritage Trees.

The Dong Sua ritual took place in Kha hamlet, Sap Vat commune, Yen Chau district on May 30, marking the opening of the 6th Yen Chau Mango Festival 2025.

The provincial Youth Union held the launching ceremony for the Summer Youth Volunteer Campaign 2025 at the provincial Social Protection Centre No. 2 on May 29. The event gathered more than 300 youth union members from schools and armed forces across the province.

Son La city has more than 4,000 hectares of fruit trees, mainly in Chieng Ngan, Chieng Xom, Chieng Den, Chieng Co and Hua La communes and Chieng An ward. The annual fruit yield exceeds 31,000 tonnes.

Since the beginning of 2025, more than 850 households in Muong Lan commune, Sop Cop district have received loans from the Vietnam Bank for Social Policies, with total outstanding value exceeding 60 billion VND (2.3 million USD).

The Youth Activity Centre of Son La province on May 28-29 held the “Learning to be farmers 2025” programme in Chieng Khoi commune, Yen Chau district.

Leveraging its natural landscapes and rich ethnic cultural identity, Muong La district is actively promoting sustainable tourism through community-based models. The district has encouraged local households to invest in homestays and improve the surrounding environment, resulting in the development of three hotels, 31 guesthouses and homestays, and two community tourism sites.

Cooperatives in Song Ma district are ramping up innovation and operational reform, actively forging production and distribution linkages to improve the quality, value, and competitiveness of local agricultural products. Their efforts have helped raise members’ incomes and spur local socio-economic growth.

The Moc Chau tunnel brick factory, operated by Son La Building Materials JSC No. 1, has produced 9 million bricks so far this year, creating stable employment for nearly 80 workers, with an average monthly salary ranging from 7–8 million VND (275–315 USD).

Son La province is now home to 12 officially recognised tourist areas and sites, including one national tourism area, one provincial-level tourism area, and ten provincial-level tourist sites.

Vice Chairman of the provincial People’s Committee Le Hong Minh on May 28 inspected the progress of the project to renovate and upgrade the road connecting National Highway 37 in Bac Yen district with National Highway 279D in Muong La district.

Since 2021, the provincial Department of Culture, Sports, and Tourism has collaborated with district-level authorities to organise 17 training courses on intangible cultural heritage.