The “Journey from the Heart” programme is held at Tay Bac University. 

Initiated by Trung Nguyen Legend Group in 2012, the programme has been implemented continuously for 14 years with the goal of inspiring a national rise in nation-building entrepreneurship. The initiative involves gifting tens of millions of valuable books, beginning with five foundational titles in the life-changing library: Think and Grow Rich, Encourage Learning, The Nation Starts Up, How to Win Friends and Influence People, and Never Fail – Everything Is Just a Challenge.

Distinguished guests attend the programme. 

During the event, students attended a talkshow where Dr. Tran Huu Duc, Training Director of Trung Nguyen Legend Group shared an inspiring entrepreneurship story under the theme “The Code of Success.”

A speaker presents on the theme “The Code of Success.” 

At the panel discussion with the speakers. 

Students engage in discussions at the programme. 

The programme also featured an inspirational panel discussion on ambition, entrepreneurship, success stories, and reading culture, with participation from prominent guests including Miss Universe Vietnam 2023 Bui Quynh Hoa, Vietnam Sports Beauty Queen 2022 Doan Thu Thuy, actress Minh Trang, and singer Hoang Yen Chibi. 

Guests and students engaged in meaningful discussions, sharing experience in career-building, exchanging insights, and addressing questions about overcoming challenges to achieve success. Students also had the opportunity to participate in celebrity book signings and enjoy complimentary coffee from Trung Nguyen Group.

Books are donated to Tay Bac University and its students. 

Scholarships are awarded to students overcoming challenges in their studies.

At Tay Bac University, “Journey from the Heart” donated 1,000 valuable books to students and the university’s Information and Library Centre. Scholarships were also awarded to students with outstanding academic achievements, scientific research contributions, and active participation in social activities.