The People’s Committee of Son La province, in coordination with Vietnam Airlines, Saigon Co.op, Go!, and WinCommerce, held a ceremony in Moc Chau township on June 10 to mark the distribution of Son La’s signature “hau” plums on Vietnam Airlines flights and across the retail networks of Saigon Co.op, Go!, and WinCommerce.

Leveraging the advantages of climate and soil, businesses, cooperatives, and farmers in Moc Chau township have, in recent years, introduced new crop varieties into production and applied scientific and technological advances in cultivation to enhance the competitiveness of agricultural products in the market.

In the first five months of 2025, Son La province’s total export value hit nearly 102 million USD, an increase of 14.4% compared to the same period last year.

Vice Chairman of the provincial People's Committee Nguyen Thanh Cong, and a delegation of the provincial Investment, Trade and Tourism Promotion Centre attended the launching ceremony of the Green Consumption Campaign and Son La Plum Festival organised by the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) on June 7.

Nguyen Thanh Cong, Vice Chairman of the provincial People’s Committee and head of the provincial Steering Committee for Agricultural Production, Processing, Sale, and Export (Steering Committee 598), chaired a working session with the People’s Committee of Yen Chau district regarding the sale of “hau” plums in the locality on June 3.

Son La province has 214 products evaluated, rated, and certified as OCOP (One Commune One Product) items of 3 stars or higher.

The Moc Chau Plum Picking Festival – an annual cultural and tourism event – has become a signature agricultural tourism brand of Moc Chau township. Taking place from May 31 to June 1, the festival promises to offer exciting, unforgettable experiences and leave a lasting impression on every visitor and local resident.

Son La city has more than 4,000 hectares of fruit trees, mainly in Chieng Ngan, Chieng Xom, Chieng Den, Chieng Co and Hua La communes and Chieng An ward. The annual fruit yield exceeds 31,000 tonnes.

Since the beginning of 2025, more than 850 households in Muong Lan commune, Sop Cop district have received loans from the Vietnam Bank for Social Policies, with total outstanding value exceeding 60 billion VND (2.3 million USD).

Cooperatives in Song Ma district are ramping up innovation and operational reform, actively forging production and distribution linkages to improve the quality, value, and competitiveness of local agricultural products. Their efforts have helped raise members’ incomes and spur local socio-economic growth.

The Trung Hieu Organic Cooperative, located in Buc hamlet, Chieng Sung commune, Mai Son district, is actively partnering and closely cooperating with local residents and cooperative members to develop corn and vegetable cultivation. It stands out as a model in promoting organic and sustainable agricultural production.

Currently, Van Ho district has 78 cooperatives with a total of 775 members, most of which operate in the agricultural sector.

In the first four months of 2025, the index of industrial production in Son La province increased by 9.3% compared to the same period last year.

The green-skinned ‘Tuong’ mango tree has become an integral part of life for the people of Song Ma district for many years. The fruit is sold both domestically and internationally, providing a stable source of income for local residents. Around this time of year, households are focusing on caring for the trees to ensure a bountiful harvest.

To increase the value of agricultural products, Son La province is focusing on building linkages across the entire chain, from production to processing and consumption. This is a strategic move aimed at promoting sustainable and efficient agricultural development, increasing farmers’ incomes, and boosting local socio-economic growth.

The Provincial Governance and Public Administration Performance Index (PAPI) measures how effectively local administrations manage and deliver public services, based on citizen feedback and real-life experience. Improvements in this index aim to enhance government performance at all levels, in line with rising public expectations.

OCOP products from Thuan Chau district are on display at the Macfrut 2025 Fruit & Veg Professional Show in the city of Rimini, Italy on May 6-8.

The Farmers’ Union of Son La province on May 7 held a conference to review the breeding pig farming model applying biosecurity measures in Chieng Den commune, Son La city.

Currently, Son La province has 3,011 hectares dedicated to aquaculture, with 7,100 fish cages in hydropower reservoir, primarily located in the districts of Quynh Nhai, Muong La, Van Ho, Phu Yen, and Bac Yen.

Son La province’s total retail sales reached an estimated 13.44 trillion VND (517.7 million USD) in the first four months of 2025, marking a 12.4% increase year-on-year.