Since 2018, the provincial Union of Literature and Arts has coordinated with relevant units and localities to open 14 literary and art creation camps for more than 350 members.

The provincial Music, Song and Dance Theater has so far this year organised 50 performances to serve the political tasks of the province, agencies and localities; and 25 others in localities, serving over 100,000 viewers.

While Pieu scarf embroidery of the Thai ethnic people in many places is falling in oblivion, in Chieng Den commune of Son La city, this traditional craft is still maintained by local women, helping them have more income, and contributing to preserving and promoting the traditional cultural identity of the ethnic group.

Members of the Yen Chau Ethnic Culture Preservation Group, established in 2018, have actively studied and collected documents on the ancient Thai script, traditional customs, and spiritual festivals of the Thai and Kho Mu ethnic minorities to include them in a book.

The culinary culture of the Thai ethnic people is very rich and diverse, showing uniqueness in the selection of ingredients as well as the way of making dishes. Vegetables, bamboo shoots, mushrooms, flower bulbs, and fruits that are grown or grow naturally can become not only delicious and eye-catching dishes, but also good medicines. And papaya flower is such a dish.

The brocade weaving of the Thai ethnic people in Yen Chau has a long history. The skillfulness and resourcefulness of Thai ethnic women are reflected in the fabric they weave. To create nice brocade items, Thai women have to take many steps that require meticulousness from picking, drying, carding, twisting, rolling and spinning cotton to dyeing, colour mixing and skillfully embroidering. When getting married, every girl must have beautiful scarves and blankets as gifts to their parents-in-law.

A photo exhibition themed "Son La Coffee - The journey to create a brand" opened at Tay Bac Square, Son La city on October 21, as part of the activities of the first Son La Coffee Festival 2023.

The provincial Department of Culture, Sports and Tourism in coordination with the provincial Department of Education and Training and the People’s Committee of Moc Chau district on October 16 organised a communications programme at the Moc Ly High School to educate

Pang A festival is a unique culture and belief of the La Ha ethnic minority group in Quynh Nhai, Thuan Chau and Muong La districts of Son La province. It aims to pray for good crops, health and luck for people and to express gratitude to the gods and traditional healers who have contributed to protecting locals.

Sơn La is home to 12 ethnic groups, each with their own cultural identities. Apart from preserving traditional festivals, local departments and agencies have paid attention to the conservation and promotion of folk sports and games, thus contributing to promoting the unique culture of Son La.

Muong Va commune in Sop Cop district organised the “Khau ho” festival on September 29-30, attracting crowds of locals and tourists.

Leaf flute has a clear and melodious sound like the song of a nightingale. The Mong ethnic people use the sound of a musical leaf to express their feelings and emotions towards the nature, sentiments between people and people, as well as the love between couples.

As a commune strong in community-based tourism, in recent years, the cultural and mass art movement in Ngoc Chien commune of Muong La district has received due attention.

Eight works of seven artists from Son La province are being showcased at the 28th Northwest-Viet Bac Region III Fine Arts Exhibition, which opened in Cao Bang province on September 27.

The Vietnam Youth Federation (VYF) Central Committee on September 21 coordinated with the Youth Union (HCYU)’ chapter in Son La province to inaugurate a cultural house of the La Ha ethnic group.

The Son La provincial Museum has just organised an educational activity to experience the Xoe dancing of the Thai people, and the art of decorating patterns on traditional costumes of the Mong people.

The traditional culture of each ethnic group is passed down through generations, with various forms of transmission, including oral and hands-on methods. In this process, families serve as nucleuses in preserving invaluable cultural heritage.

Ca kheo (stilt walking) is one of the unique folk games of the Thai ethnic group formed from the daily lives of local people since ancient times.

About 5 km from the centre of Son La city, Hum hamlet of Chieng Xom commune boasts green rice fields this season and traditional stilt houses of the Thai ethnic minority group with unique characteristics. These houses are being well preserved by local people.

With its special deliciousness, ‘tan’ sticky rice in Ngoc Chien commune, Muong La district has become a 4-star OCOP (one commune one product) product of Son La province. In addition to white sticky rice and ‘khau hang’ (young sticky rice), ‘com’ (green rice flakes) is favoured and chosen as gifts by many people every time they come to Ngoc Chien during the ripe rice season.