"The Essence and Aroma of Arabica Coffee” programme held at Tay Bac University

Tay Bac University, in coordination with Phuc Sinh Son La Joint Stock Company, on June 4 held a programme themed  “The Essence and Aroma of Arabica Coffee.”

The event was attended by Nguyen Dinh Viet, Deputy Secretary of the provincial Party Committee and Chairman of the provincial People’s Committee; leaders of provincial departments, agencies and associations; several local businesses; and the university’s representatives and students.

At the programme “The Essence and Aroma of Arabica Coffee”
Chairman of the provincial People’s Committee Nguyen Dinh Viet speaks at the event

The programne is a practical and meaningful activity aimed at honouring the distinctive value of Son La Arabica coffee; showcasing achievements in production, processing, and brand building; and creating a forum to connect policymakers, scientists, businesses, cooperatives, producers, as well as educational and research institutions.
Within the programme, the two units coordinated to organise a series of vibrant and meaningful activities, including an exhibition presenting the processes of cultivation, care, harvesting, processing, finished products, brewing, and tasting of Arabica coffee; a livestream session introducing and selling coffee products; a video presentation introducing Son La Arabica coffee; and the launch of a new song titled “The Essence and Aroma of Son La Coffee” and the digital product innovation contest on Son La Arabica coffee.

At the launch of the digital product innovation contest on Son La Arabica coffee.
The new song “The Essence and Aroma of Son La Coffee” is performed at the programme

In his remarks, Viet affirmed that the event is a meaningful activity that strengthens the linkage between education and practice. He requested Tay Bac University to continue promoting its role as a bridge between science and practice; to enhance research activities, technology transfer, and the training of high-quality human resources serving the development of the coffee sector and other key agricultural products of the province.

He also expressed his hope that businesses, cooperatives, and producers will continue to strengthen cooperation and value-chain linkages; focus on safe production, environmental protection, brand building, and improving the competitiveness of Son La coffee products in the market.

Delegates visit the coffee exhibition space at the event.
A representative of Phuc Sinh Son La JSC introduces the company’s products.
Livestreaming to introduce and sell coffee products.
Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Maybe you are interested

Recent news

  • 'Visitors amazed by the beauty of grapevines dripping with ripe fruit

    Visitors amazed by the beauty of grapevines dripping with ripe fruit

    TOURISM -
    Capitalising on its natural strengths and potential, the Moc Chau plateau is developing a variety of distinctive agricultural products linked to tourism. The combination of high-tech agriculture and experiential tourism at local vineyards is creating a new direction for the region, offering visitors impressive check-in spots while also demonstrating economic efficiency and promoting sustainable rural development.
  • 'Long Phieng promotes effectiveness of collective economy

    Long Phieng promotes effectiveness of collective economy

    BUSINESS -
    From specialised longan-growing areas to high-tech plum orchards, cooperatives in Long Phieng are affirming their role as the driving force behind production linkages, enhancing the value of agricultural products, and creating sustainable livelihoods for local people. These efforts contribute to the development of a modern and sustainable agricultural economy.
  • 'Flower-offering ceremony and parade kick off Red Journey 2026

    Flower-offering ceremony and parade kick off Red Journey 2026

    SOCIETY -
    The Son La provincial Steering Committee for Voluntary Blood Donation, the Son La Hanh Trinh Do (Red Journey) Club, and a large number of volunteers on June 22 offered incense at the Ho Chi Minh Monument at Tay Bac (Northwest) Square and joined a parade to promote voluntary blood donation, kicking off the 14th Red Journey 2026.
  • 'Son La steps up traffic law education for students during summer break

    Son La steps up traffic law education for students during summer break

    SOCIETY -
    The Traffic Police Division under the provincial Department of Public Security, in coordination with commune- and ward-level police, on June 19 simultaneously held a road traffic safety awareness and legal education programme for nearly 2,500 students and teachers at secondary and high schools, as well as residents across the province.
  • 'Son La diversifies night tourism experiences

    Son La diversifies night tourism experiences

    TOURISM -
    If Son La captivates visitors during the day with its lush tea hills, vibrant flower seasons, and majestic natural landscapes, then at night, travellers are immersed in the unique cultural activities of the province's ethnic communities. Under sparkling lights, graceful xoe dances, the resonant sounds of khen (panpipe), and community cultural exchange activities create a colourful nighttime atmosphere. Each experience offers a journey into local life, customs, and traditional cultural values that have been preserved through generations, contributing to Son La's distinctive appeal.
  • 'Lessons learned before province-wide collection and handover of martyrs’ remains samples

    Lessons learned before province-wide collection and handover of martyrs’ remains samples

    NEWS - POLITICS -
    The provincial Steering Committee for the search for, recovery and identification of martyrs’ remains held a meeting on June 15 to review lessons learned ahead of the province-wide collection and handover of samples of fallen soldiers' remains. Colonel Sa Minh Nghĩa, Political Commissar of the provincial Military Command and standing deputy head of the steering committee, chaired the event.
  • 'Son La brings agricultural products into digital space

    Son La brings agricultural products into digital space

    BUSINESS -
    Son La province currently has more than 85,000 hectares of fruit trees, with an annual output of over 500,000 tonnes. Alongside the expansion of production scale, increasing attention is being paid to finding stable markets and improving product value. The application of technology and e-commerce to bring agricultural products into the digital space, from livestreaming to introduce products to developing online stores and sales channels on social media, is becoming a new direction for local agricultural sale.
Load more