The delegation was accompanied by Lo Minh Hung, Standing Deputy Secretary of the provincial Party Committee and Chairman of the provincial People’s Council; Vice Chairpersons of the provincial People’s Committee; the full-time deputy head of the provincial delegation to the National Assembly; and leaders of several provincial departments and agencies.

At Phuc Sinh Son La factory, the delegation was briefed on the processes involved in coffee cultivation, harvesting, preliminary processing and production. They also visited a model coffee plantation, explored the Phuc Sinh Mountain Hill experience area, and sampled Son La Arabica coffee.

Recognising and commending the company’s efforts to build its brand, Hong called on the enterprise to continue improving product quality, innovating product design and packaging, and strengthening trade promotion activities. These efforts, she noted, would help Son La Arabica coffee establish a firm foothold in both domestic and international markets.

During visits to the Bon Bon Agricultural Services and Tourism Cooperative and the Vat Hong hamlet Cultural and Experiential Space, the NA Vice President praised local efforts to develop high-value agricultural products and distinctive tourism destinations. These initiatives contribute to improving local people’s quality of life and attracting more visitors.

She also called on Son La province and Moc Chau ward to continue supporting the expansion of effective economic development models and successful practices, diversify tourism products, and create sustainable employment opportunities for local residents./.