Many tourist destinations in Son La province have used friendly materials to minimise environmental impacts, as well as protected and developed cultural values ​​and natural landscapes in a long-term and sustainable fashion, towards green tourism.

In the past nine months of 2023, Moc Chau district hosted nearly 1.6 million tourists, three times higher than the figure in the same period last year, earning 1.68 trillion VND (68.5 million USD).

The Moc Chau Dairy Cattle Breeding Joint Stock Company on October 15 organized the 17th "Miss Moc Chau Dairy Cow 2023" beauty contest.

First Son La Coffee Festival 2023

Xim Vang commune of Bac Yen district held its first "Golden Season Festival" 2023 on October 6-7.

Tourist destinations in Ngoc Chien commune, Muong La district welcomed nearly 50,000 visitors in the first nine months of 2023, earing 5 billion VND (205,296 USD) in revenue.

The northern mountainous province of Son La served more than 4.1 million tourists in the first nine months of this year, exceeding the 2023 plan by 5.4%.

Visiting rural areas on the Moc Chau plateau, we clearly felt the changes in people's lives, with much improved infrastructure thanks to the engagement of the entire political system, along with the consensus of the people in joining hands to build new-style rural areas.

With a cool, fresh climate, many beautiful natural landscapes, and unique cultural features, Chieng Yen commune, Van Ho district is focusing on developing community-based tourism and experiential tourism.

The Moc Chau National Tourist Area in Son La province has been honoured as Asia's Leading Regional Natural Destination 2023 and Vietnam's Top Nature Destination 2023 by the World Travel Awards.

Nature’s beauty in Ngoc Chien commune, Muong La district reaches its peak in autumn. Ancient, tranquil Po mu (Fokienia hodginsii) timber-roofed stilts nestle amidst ripe rice fields, creating a picturesque, poetic, and enchanting scene under the autumn sunshine.

With its special deliciousness, ‘tan’ sticky rice in Ngoc Chien commune, Muong La district has become a 4-star OCOP (one commune one product) product of Son La province. In addition to white sticky rice and ‘khau hang’ (young sticky rice), ‘com’ (green rice flakes) is favoured and chosen as gifts by many people every time they come to Ngoc Chien during the ripe rice season.

Ngoc Chien commune of Muong La district held the opening ceremony of the New Rice Festival 2023 on September 2, attracting thousands of tourists and local residents.

The Moc Chau Culture and Tourism Week 2023 was opened in the district on September 1 morning.

Moc Chau district in Son La province on August 28 organised a programme to launch a smart tourism application (app) named “Moc Chau Tour”. This is the opening event in the series of activities of the Moc Chau Culture and Tourism Week 2023.

Vietnamese tourists are mostly booking trips to the sea and islands in the country, as well as destinations in the Asia-Pacific region, for this year's the National Day holiday.

Boasting its majestic mountain scenery and the blue water flow from the Da River, Quynh Nhai reservoir in Son La province is dubbed as “a blue sea in the mountains”. Coming here, visitors can enjoy the beauty of nature and discover the culture and people in the riverside area.

With its stunning landscapes, fresh air, and traditional culture of Mong and Dao ethnic groups, Chieng Di 1 hamlet, Van Ho commune, Van Ho district has become an attract tourist destination.

A series of travel and airline companies have reported impressive revenues thanks to soaring demand this summer. The world’s tourism industry is on a strong recovery track after a long gloomy period because of the COVID-19 pandemic.

A seminar was held in Son La province on August 10 to elevate and improve attractiveness for tourist sites and destinations in the Moc Chau National Tourist Area through the collection and compilation of symbolic stories and quotes of tourism culture.