The establishment and protection of community trademarks regarding geographical indications, certification marks, and collective marks for products serve as a foundation for enhancing competitiveness, affirming the brand and value of the province’s key products.

Right after the Lunar New Year (Tet) holiday, businesses, factories, and facilities across Son La province have focused on ramping up production, helping the index of industrial production in February increase by 6.35% month-on-month.

The organising committee of the International Golden Coffee Awards (IGCA) Vietnam 2025 named Bich Thao Son La Coffee Cooperative from Son La province among the Top 10 at a ceremony in Hua La commune, Son La city on February 27.

The Chieng Tuong Border Guard Station, in coordination with Long Phieng and Chieng Tuong communes of Yen Chau district, on February 26 organised the All-People's Border Defence Festival to celebrate the 66th Traditional Day of the Border Guard Force (March 3, 1959 –2025) and the 36th All-People's Border Defence Day (March 3, 1989 – 2025). 

Yen Chau is one of the districts with a large mango cultivation area in Son La province, covering 3,283 hectares of various types, including 3,022 hectares of GL4 mangoes and 261 hectares of local mangoes, with a total yield of over 14,300 tonnes. Mangoes are now in the flowering stage, so the cooperatives and mango growers here are focusing on caring for the new season.

The plum orchards on the Moc Chau plateau are entering the fruit-setting period. Taking advantage of the warm weather, farmers are focusing on caring for the trees, pruning branches, fertilising, irrigating, and, most importantly, controlling pests and diseases to improve the fruit-setting rate and ensure a bountiful harvest.

In 2024, Muong La district provided over 500 million VND (19,573 USD) for four cooperatives to promote agricultural products on mass media platforms.

As part of the One Commune One Product (OCOP) programme, Son La province currently has 204 OCOP products rated from 3 to 5 stars, covering five main categories of food, beverages, herbal products, souvenirs, and rural tourism services.

In order to bring diverse experiences to passengers, and promote Vietnamese agricultural products, Vietnam Airlines officially serves Son La strawberries - one of the outstanding specialties of the northwestern region - on its flights from February 16-22.

Tapping its potential and advantages in developing medicinal plants, Son La province has implemented numerous programmes and projects to support seedling development, conduct research and trial planting of medicinal plants to conserve genetic resources, and build linkage chains for production and product consumption. These efforts not only create livelihoods for local people but also form an effective “green” belt to protect forests.

Strawberries grown in Son La province will be served on in-flight meals on Vietnam Airlines flights, under an agreement between the provincial People’s Committee and the national flag carrier.

An exhibition of beautiful tourism photos of Quynh Nhai, a space displaying typical agricultural products and OCOP (One Commune One Product) items, and the Da River fish market are taking place as part of the Quynh Nhai district Culture, Sports, and Tourism Week 2025 from February 7-9.

The People's Committee of Thuan Chau district held a ceremony in Cho Muong hamlet, Chieng Pha commune, to launch the movement for public participation in irrigation during the 2025 dry season.

Mai Son district currently has 188 cooperatives with over 2,800 members. These cooperatives operate in many sectors, producing high-quality agricultural products that meet market demand, create jobs, increase income for members, and transform rural areas.

Vice Chairman of the provincial People's Committee Nguyen Thanh Cong on February 4 attended a ceremony to launch production for the Lunar New Year 2025 at the Doveco Son La fruit and vegetable processing centre.

With a focus on sustainable agricultural development, Muong La district has directed efforts to step up sci-tech application as well as safe, environmentally friendly, organic, and green agricultural practices. This aims to improve the quality and value of agricultural products, contributing to improving local people's livelihoods.

As the Lunar New Year (Tet) festival is approaching, the demand for various fruits increases. Taking advantage of this trend, cooperatives and strawberry growers in Moc Chau township are focusing on improving the quality of their strawberries to meet market demand during the Tet holiday.

The provincial Women's Union held the "Accompanying women in border areas" programme on January 15 in Muong Va commune, Sop Cop district on the occasion of the upcoming Lunar New Year (Tet) 2025.

Leveraging the local potential and advantages, Thuan Chau district has boosted the OCOP (One Commune Once Product) programme, contributing to increasing product value, driving production development, and enhancing the efficiency of the new-style rural development programme.

Organic farming not only brings in higher economic efficiency but also helps farmers shift from traditional methods to responsible, safe, and sustainable production techniques that meet the growing demand of consumers. Organic farming models are creating vibrant, sustainable agricultural landscapes and creating high economic value, paving the way for sustainable agricultural development.