Mai Son developing typical agricultural products

Promoting its potential and advantages, Mai Son district is mobilising the engagement of the entire political system, business community, cooperatives and production and business establishments to develop agricultural products and typical products to create its own brand.

Mai Son district’s Ngoc Linh ginseng wine - a 4-star OCOP product is on display.

Mai Son currently has three high-tech agricultural areas, including two high-tech coffee areas covering 1,039.5 hectares, with 1,560 participating households; and one high-tech custard apple area of 334.2 hectares with 166 ones. Meanwhile, 1,143.7 hectares are certified as meeting VietGAP standards; 1,217.2 hectares of fruit trees granted with 46 growing area codes, five packaging facilities were given codes to serve exports to the US, Australia, New Zealand and China. These are advantages for the district to develop various OCOP (one commune one product) products.

The Ara-Tay Coffee Cooperative, established at the end of 2019 with 14 members, has made significant strides in its operations, as it has to date partnered with 300 coffee-growing households to transition 70 hectares to organic production. Recognising the quality of its products, including natural roasted coffee and honey roasted coffee, the cooperative has received guidance from district and provincial specialized agencies to perfect its business model and develop product identification.

As of 2023, two of the cooperative’s products had been rated as 4-star OCOP items. Each year, the cooperative supplies 8-10 tonnes of coffee beans and roasted coffee to the market, and distributes distinctive products to coffee shops in Hanoi and other localities nationwide, gaining consumer acceptance. The cooperative’s annual revenue is approximately 1.6 billion VND (65,180 USD).

To date, Mai Son has 20 products recognised as OCOP, of which 10 are rated as 3-star, and 10 4-star. Local OCOP products have been sold on e- commerce platforms and introduced on the portal managed by the Department of Industry and Trade, the websites of the province's OCOP programme, on the social networks of enterprises and units. They have also been promoted at fairs and exhibitions. As a result, the district’s OCOP products are increasingly appreciated by consumers, affirming their position in the market.

In 2024, the district continues to evaluate eight OCOP products, including Tan Nhe Muong Chanh sticky rice; macadamia wine; coffee beans, ground coffee, coffee bags; soy sauce; frozen vegetable soybeans; Ichi Farm strawberries; Delica macadamia; and Khanh Thanh ‘gai’ cake. Those participating in the OCOP programme have had their qualifications and capacity improved, and the quality of OCOP products ensures food safety and environmental protection.

In the coming time, along with encouraging individuals and organisations to actively participate in the OCOP programme, Mai Son will promote the application of information technology and digital transformation in communication, building profiles and managing OCOP product data. It will also boost the development of new products under a chain from production to processing and trading; and consolidating and improving the quality of certified OCOP products, thus contributing to the successful implementation of the district's socio-economic development goals.

Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Recent news

  • 'Extra efforts needed to implement socio-economic development tasks for Q4

    Extra efforts needed to implement socio-economic development tasks for Q4

    NEWS - POLITICS -
    Deputy Secretary of the provincial Party Committee and Chairman of the provincial People’s Committee Nguyen Dinh Viet on October 1 chaired the sixth session of the 16th provincial People’s Committee for the 2026-2031 tenure to review socio-economic development, and defence and security situation in the first nine months of 2026 and set key tasks for the fourth quarter.
  • 'Son La political school advances toward Level 2 standards

    Son La political school advances toward Level 2 standards

    NEWS - POLITICS -
    Lo Minh Hung, Standing Deputy Secretary of the Son La provincial Party Committee and Chairman of the provincial People’s Council, who heads the working group established under Decision No. 1296-QD/TU dated March 21, 2025 of the provincial Party Committee’s Standing Board to build a qualified political school, chaired a meeting on September 30 to review work in the third quarter and set key tasks for the remainder of 2026.
  • ' Steering Committee 333 rolls out key tasks for Q4

    Steering Committee 333 rolls out key tasks for Q4

    NEWS - POLITICS -
    Deputy Secretary of the provincial Party Committee Cha A Cua, who is also President of the provincial Vietnam Fatherland Front Committee and head of Steering Committee 333, chaired the steering committee's meeting on September 30 to review task performance in the first nine months of 2026 and roll out key missions for the fourth quarter.
  • 'Provincial Party Committee's Standing Board decides on key matters

    Provincial Party Committee's Standing Board decides on key matters

    NEWS - POLITICS -
    Hoang Van Nghiem, Member of the Party Central Committee, Secretary of the provincial Party Committee and Head of the provincial Delegation to the National Assembly, chaired a meeting of the provincial Party Committee's Standing Board to consider and decide on several matters within its authority on September 29.
  • 'Son La promotes digital transformation, business model innovation for enterprises, cooperatives

    Son La promotes digital transformation, business model innovation for enterprises, cooperatives

    NEWS - POLITICS -
    The provincial Department of Science and Technology organised a thematic conference on digital transformation and business model innovation for enterprises and cooperatives on September 29, as part of the Son La province Innovation and Digital Transformation Day 2026. The event was attended by experts, representatives of enterprises and cooperatives, and technology solution providers.
  • 'Son La conference promotes technology and market connections

    Son La conference promotes technology and market connections

    SOCIETY -
    The provincial Department of Science and Technology on September 29 held a conference on connecting technology supply and demand as part of the activities of the Son La Innovation and Digital Transformation Day 2026. It was attended by experts, representatives of businesses and cooperatives, and technology solution providers.
  • 'Coffee takes root around Quynh Nhai reservoir

    Coffee takes root around Quynh Nhai reservoir

    BUSINESS -
    Bordering the key coffee-growing area of Thuan Chau, communes in the Quynh Nhai area have also been gradually developing coffee as a crop that provides farmers with stable livelihoods and higher incomes, alongside the development of sustainable raw-material areas.
  • 'One-on-one consulting to help businesses, cooperatives overcome challenges

    One-on-one consulting to help businesses, cooperatives overcome challenges

    NEWS - POLITICS -
    The provincial Department of Science and Technology held two one-on-one in-depth consulting sessions for businesses and cooperatives on September 28 and 29. The sessions were among the key activities of the Son La Innovation and Digital Transformation Day 2026, providing consultations to address their difficulties and challenges and identify solutions tailored to each unit.
  • '39 booths showcase technology and innovation solutions

    39 booths showcase technology and innovation solutions

    NEWS - POLITICS -
    A total of 39 exhibition booths showcased technology and innovation solutions at Tay Bac (Northwest) Square on the morning of September 28, as part of the Son La Innovation and Digital Transformation Day 2026. The event featured demonstrations and presentations of science, technology and digital transformation models and solutions, highlighting new ideas and practical applications.