Mai Son developing typical agricultural products

Promoting its potential and advantages, Mai Son district is mobilising the engagement of the entire political system, business community, cooperatives and production and business establishments to develop agricultural products and typical products to create its own brand.

Mai Son district’s Ngoc Linh ginseng wine - a 4-star OCOP product is on display.

Mai Son currently has three high-tech agricultural areas, including two high-tech coffee areas covering 1,039.5 hectares, with 1,560 participating households; and one high-tech custard apple area of 334.2 hectares with 166 ones. Meanwhile, 1,143.7 hectares are certified as meeting VietGAP standards; 1,217.2 hectares of fruit trees granted with 46 growing area codes, five packaging facilities were given codes to serve exports to the US, Australia, New Zealand and China. These are advantages for the district to develop various OCOP (one commune one product) products.

The Ara-Tay Coffee Cooperative, established at the end of 2019 with 14 members, has made significant strides in its operations, as it has to date partnered with 300 coffee-growing households to transition 70 hectares to organic production. Recognising the quality of its products, including natural roasted coffee and honey roasted coffee, the cooperative has received guidance from district and provincial specialized agencies to perfect its business model and develop product identification.

As of 2023, two of the cooperative’s products had been rated as 4-star OCOP items. Each year, the cooperative supplies 8-10 tonnes of coffee beans and roasted coffee to the market, and distributes distinctive products to coffee shops in Hanoi and other localities nationwide, gaining consumer acceptance. The cooperative’s annual revenue is approximately 1.6 billion VND (65,180 USD).

To date, Mai Son has 20 products recognised as OCOP, of which 10 are rated as 3-star, and 10 4-star. Local OCOP products have been sold on e- commerce platforms and introduced on the portal managed by the Department of Industry and Trade, the websites of the province's OCOP programme, on the social networks of enterprises and units. They have also been promoted at fairs and exhibitions. As a result, the district’s OCOP products are increasingly appreciated by consumers, affirming their position in the market.

In 2024, the district continues to evaluate eight OCOP products, including Tan Nhe Muong Chanh sticky rice; macadamia wine; coffee beans, ground coffee, coffee bags; soy sauce; frozen vegetable soybeans; Ichi Farm strawberries; Delica macadamia; and Khanh Thanh ‘gai’ cake. Those participating in the OCOP programme have had their qualifications and capacity improved, and the quality of OCOP products ensures food safety and environmental protection.

In the coming time, along with encouraging individuals and organisations to actively participate in the OCOP programme, Mai Son will promote the application of information technology and digital transformation in communication, building profiles and managing OCOP product data. It will also boost the development of new products under a chain from production to processing and trading; and consolidating and improving the quality of certified OCOP products, thus contributing to the successful implementation of the district's socio-economic development goals.

Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Recent news

  • 'Son La diversifies night tourism experiences

    Son La diversifies night tourism experiences

    TOURISM -
    If Son La captivates visitors during the day with its lush tea hills, vibrant flower seasons, and majestic natural landscapes, then at night, travellers are immersed in the unique cultural activities of the province's ethnic communities. Under sparkling lights, graceful xoe dances, the resonant sounds of khen (panpipe), and community cultural exchange activities create a colourful nighttime atmosphere. Each experience offers a journey into local life, customs, and traditional cultural values that have been preserved through generations, contributing to Son La's distinctive appeal.
  • 'Lessons learned before province-wide collection and handover of martyrs’ remains samples

    Lessons learned before province-wide collection and handover of martyrs’ remains samples

    NEWS - POLITICS -
    The provincial Steering Committee for the search for, recovery and identification of martyrs’ remains held a meeting on June 15 to review lessons learned ahead of the province-wide collection and handover of samples of fallen soldiers' remains. Colonel Sa Minh Nghĩa, Political Commissar of the provincial Military Command and standing deputy head of the steering committee, chaired the event.
  • 'Son La brings agricultural products into digital space

    Son La brings agricultural products into digital space

    BUSINESS -
    Son La province currently has more than 85,000 hectares of fruit trees, with an annual output of over 500,000 tonnes. Alongside the expansion of production scale, increasing attention is being paid to finding stable markets and improving product value. The application of technology and e-commerce to bring agricultural products into the digital space, from livestreaming to introduce products to developing online stores and sales channels on social media, is becoming a new direction for local agricultural sale.
  • ' Volunteers in blue power exam season

    Volunteers in blue power exam season

    SOCIETY -
    As each exam season arrives, the blue shirts of youth and student volunteers once again become a familiar sight at test venues across the country, standing alongside candidates and their parents to provide support. During this year’s national high school graduation exam, the image of energetic and dedicated volunteers has continued to resonate, underscoring the pioneering and volunteering spirit of Vietnam’s younger generation in serving the community.
  • 'Son La speeds up disbursement of public investment for 2026

    Son La speeds up disbursement of public investment for 2026

    NEWS - POLITICS -
    Vice Chairman of the provincial People’s Committee Nguyen Minh Tien chaired a hybrid meeting on June 11 on the disbursement of public investment capital for 2026. The event saw the presence of leaders of provincial departments, agencies and sectors, and was connected online to communes and wards with assigned public investment plans for this year.
  • 'Gia Phu preserves colours of traditional brocade

    Gia Phu preserves colours of traditional brocade

    SOCIETY -
    For generations, the traditional brocade weaving craft has been closely tied to the daily life of the Thai and Muong ethnic communities in Gia Phu commune. Beyond preserving the distinctive cultural values of these ethnic groups, brocade products have now been diversified in design to meet market demand, helping to create jobs and improve incomes for local residents.
  • 'DNA samples taken to identify fallen soldiers' remains at To Hieu Martyrs' Cemetery

    DNA samples taken to identify fallen soldiers' remains at To Hieu Martyrs' Cemetery

    SOCIETY -
    The steering committees for the search for, recovery and identification of martyrs’ remains of Military Region 2 and Son La province, and To Hieu ward on June 11 jointly organised DNA sample collection for the identification of fallen soldiers’ remains at the ward Martyrs’ Cemetery. This move forms part of the nationwide 500-day campaign to accelerate the effort.
  • 'Son La Defensive Zone Exercise 2026 concludes successfully

    Son La Defensive Zone Exercise 2026 concludes successfully

    NEWS - POLITICS -
    After nearly two days of conducting the Son La provincial Defensive Zone Exercise 2026 with urgency, seriousness, and high responsibility, the Military Region 2 Exercise Steering Committee, in coordination with local authorities, held the closing ceremony of the exercise on June 10.