Son La province is home to 12 ethnic groups, each with its own customs, festivals, and traditional arts, forming a vibrant cultural mosaic. Under Project No. 6 on preserving and promoting the traditional cultural values of ethnic minorities in association with tourism development - part of National Target Programme1719, local authorities have invested in building cultural infrastructure and supporting efforts to safeguard and showcase the rich traditions of ethnic communities while developing distinctive tourism products.
As part of the series of events celebrating the 130th anniversary of Son La province's founding, the visual art exhibition entitled “Xong chu xon xao” is taking place at Tay Bac Square.
As part of a contest showcasing traditional festivals and cultural rituals of ethnic groups in Son La province, artisans and amateur performers from Mai Son commune presented an excerpt of the traditional “Xen ban – Cau mua” ritual.
At the competition featuring traditional cultural rituals of ethnic groups in Son La province, on the morning of October 9, artisans and local performers from Moc Son ward presented an excerpt of the Het Cha Festival.
Muong artisans and local performers in Phu Yen commune on October 9 staged an excerpt of the Moi festival, a vibrant folk ritual held in early spring to usher in a successful new farming season and a bountiful harvest.
As part of the contest featuring traditional festivals and cultural rituals of Son La’s ethnic groups, artisans and local performers from Quynh Nhai commune on October 9 staged an excerpt of the Kin Pang Then festival.
Artisans and local performers from Thuan Chau commune staged a reenactment of the Kho Mu ethnic group’s new rice celebration festival, highlighting the province’s rich cultural heritage.
As part of a contest showcasing traditional festivals and cultural rituals of ethnic groups in Son La province, artisans and amateur performers from Yen Chau commune on October 9 presented an excerpt of the “Xen lau no” festival.
Artisans and amateur performers from Bac Yen commune on October 9 afternoon presented an excerpt of the “Keo cay si” (Pulling the Chinese banyan tree) festival.
Xuan Nha is home to 17 hamlets where Thai, Muong, Mong, and Kinh communities live side by side. Grassroots art and cultural performances have become an essential part of daily life, with local troupes regularly rehearsing and staging shows that help preserve and promote ethnic cultural identity.
The provincial Centre for Culture and Cinema, in coordination with the People's Committee of Muong Bang commune, organised a training workshop on establishing a model community art troupe for grassroots cultural core members from September 10 to 16.
The provincial Museum and Library on September 14 organised an experiential education programme focusing on the traditional culture of the Thai ethnic group.
Chieng Di I hamlet, Van Ho commune, on September 13 held a culture and tourism festival to celebrate the 25th anniversary of its establishment (2000–2025).
Son La province now has nearly 2,900 women-led environmental sanitation models. In August, support was provided to 127 households to access clean water and 23 households to build hygienic latrines.
A large number of locals and tourists gathered on the Moc Chau Plateau on September 1 to joyfully celebrate the National Day or Independence Day and participate in activities of the Moc Chau Culture and Tourism Week 2025 titled “Moc Chau – The Call of Love Season.”
As part of the activities during Moc Chau Culture and Tourism Week 2025, Thao Nguyen ward held the opening ceremony of the photo exhibition, entitled “Colours of the Moc Chau Plateau,” and the awards ceremony for the “Check-in Thao Nguyen” photo contest at the Moc Chau Pedestrian Street and Night Market on the evening of August 30.
Joining the bustling festive atmosphere on the occasion of the National Day (September 2), the New Rice Festival 2025 opened in Ngoc Chien commune on the morning of August 30.
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