As custodians of the nation’s cultural heritage, folk artisans have long harboured a deep desire to preserve and safeguard traditional values rooted in the history and origins of their communities. Drawing on years of experience and an abiding love for their ethnic cultures, they continue to devote themselves tirelessly to passing these traditions on to today’s younger generations.

Immediately after the opening of the Huoi Mot commune Ethnic Culture and Sports Festival 2026, cultural performances and traditional costume displays took place.

As part of the first Mong Traditional Lunar New Year Festival 2026, held by the Chieng Sai commune People’s Committee on January 15, a range of cultural activities and sports competitions took place, drawing large crowds of local residents and visitors.

The Chieng Sai commune People’s Committee held the first Mong Traditional New Year Festival 2026 on January 15.

As one of the ethnic communities that have lived for generations in Son La, the Muong people contribute unique colours to the diverse cultural mosaic of the province’s 12 ethnic groups. Through many generations of transmission and continuity, the traditional culture of the Muong ethnic group has continued to be preserved and promoted by the community, safeguarding its core values amid the impacts of modern life.

Located in Thao Nguyen ward, Ta Loong residential area is blessed with striking natural scenery and a rich cultural legacy of the Dao ethnic community. Amid the pressures of urbanisation and deeper integration, local residents have remained committed to safeguarding traditional values, treating cultural heritage as a treasured asset that enriches spiritual life while laying the foundation for sustainable tourism growth.

Khau Pum hamlet, Muong Chien commune, has nearly 100 households with more than 500 residents, most of whom are Mong people who have long lived closely together at the foot of the high Khau Pum mountain. The women in the hamlet actively participate in social activities, are dynamic in economic development, and work to build happy families.

Chieng Hoa commune organised the First Ethnic Culture Festival and Highland Market 2025 on December 19-20, attracting a large number of people from highland hamlets and hamlets along the Da River, and visitors.

The People’s Committee of Ta Xua commune on December 19 organised the Mong Ethnic Culture Day 2025, attracting a large number of local residents and visitors.

As part of the Muong Coi Ethnic Culture Festival and Orange Festival 2025, Muong Coi commune hosted a competition featuring citrus fruits and orange-themed art installations.

The Youth Union of To Hieu ward on December 3 organised a free screening of the film “Red Rain” at the ward’s Convention Centre, attracting more than 1,000 students and local residents.

The Son La art troupe won three A, four B, and one C prizes at the 2nd National Muong Ethnic Culture Festival 2025, which closed in Hanoi on November 24.

The Thai Cultural Preservation Club of Yen Chau commune held the 2nd New Rice Festival 2025 on November 23.

As part of the second Muong Ethnic Culture Day 2025 at the Vietnam National Village for Ethnic Culture and Tourism in Dong Mo in Hanoi, the art troupe of Son La province participated in the Mass Arts Festival and showcased traditional Muong costumes on November 23.

The Ministry of Culture, Sports and Tourism and An Giang provincial authorities on November 19 held the closing ceremony of the 2025 national community arts festival in An Giang.

A photo exhibition titled “Milestones of Socio-Economic Development and the Strength of the Great National Unity Bloc of Son La province” has been held at the provincial Convention Centre as part of the 16th Congress of the Vietnam Fatherland Front Committee of Son La province for the 2025-2030 term.

Weaving remains a cornerstone of cultural life for the Thai and Muong communities in Phu Yen. As traditional crafts face gradual decline, local women continue to devote themselves to the loom, producing vibrant brocades that help preserve the centuries-old cultural heritage.

Son La province is home to 609 preschools, general schools, and continuing education centres with nearly 380,000 students, more than 70% of whom are from ethnic minority groups. In recent years, schools across the province have focused on integrating traditional cultural education into both classroom teaching and extracurricular activities. These efforts have helped nurture pride, love, and a sense of responsibility for preserving cultural heritage among young generations, creating a distinctive identity for education in Son La.

Muong Chanh commune is home to the traditional pottery craft of the Thai ethnic people, which has existed for generations.

Son La province is home to 12 ethnic groups, each with its own customs, festivals, and traditional arts, forming a vibrant cultural mosaic. Under Project No. 6 on preserving and promoting the traditional cultural values of ethnic minorities in association with tourism development - part of National Target Programme1719, local authorities have invested in building cultural infrastructure and supporting efforts to safeguard and showcase the rich traditions of ethnic communities while developing distinctive tourism products.