Moc Chau kicks off 2026 tourism year as flower season beckons

Moc Chau ward held the opening ceremony for its 2026 Tourism Programme at May 8 Square, themed “Moc Chau – A Date with the Flower Season” on the evening of January 17.

Former Party leaders and leaders of Son La province at the opening ceremony.

Attending the opening ceremony were Tong Thi Phong, former Politburo member and former Permanent Vice Chairwoman of the National Assembly; Hoang Van Nghiem, Secretary of the provincial Party Committee and head of the provincial delegation of NA deputies; Hoang Van Chat, former Secretary of the provincial Party Committee and former Chairman of the provincial People’s Council; Nguyen Dinh Viet, Deputy Secretary of the provincial Party Committee and Chairman of the provincial People’s Committee; representatives of the Vietnam National Authority of Tourism and the business community, local residents and visitors.

Provincial leaders at the opening ceremony.

In the run-up to the 14th National Party Congress and the elections of deputies to the National Assembly and People’s Councils at all levels, the 2026 Tourism Programme goes beyond showcasing natural beauty, serving as a concrete and practical effort by the Moc Chau Party Organisation, authorities and residents to mark the nation’s major political events.

The Chairwoman of the Moc Chau ward People’s Committee delivers the opening address for the 2026 Tourism Programme.

The programme opened with a series of standout activities, including an art performance, a colourful flower-float street parade, artistic photo contests and smart tourism experiences via QR codes. The events offered visitors a vivid sense of the area’s natural landscapes and ethnic cultures, underscoring Moc Chau’s image as a “safe, friendly, distinctive and appealing” destination, while also inviting strategic investors, Famtrip delegations and international visitors to the plateau.

The ceremonial drum performance marks the opening of the 2026 Tourism Programme.
The ceremonial drum performance marks the opening of the 2026 Tourism Programme.

Immediately after the opening ceremony, organisers held an award announcement for “Moc Chau – World’s Leading Regional Nature Destination.” To date, the Moc Chau National Tourist Area has been named “Asia’s Leading Regional Nature Destination” four times and “World’s Leading Regional Nature Destination” on three occasions, underscoring its standing on the regional and global tourism map.

A leader of the Vietnam National Authority of Tourism hands over the award “Moc Chau – World’s Leading Regional Nature Destination” to representatives of communes and wards within the Moc Chau National Tourist Area.
The programme’s organising committee presents flowers to sponsors.

An art performance kicks off the programme.

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