Co.opmart promotes Son La province’s agricultural products in HCM City

After putting Son La province’s plum up for sale at the Saigon Co.op supermarket chain in Moc Chau district, the provincial People's Committee and the Saigon Union of Trading Cooperatives (Saigon Co.op) on May 25 coordinated with relevant units in organising a festival highlighting the locality’s plum and other agricultural products in Ho Chi Minh City.

 Vice Chairman of the provincial People's Committee Nguyen Thanh Cong and other delegates cut the ribbon to open the festival.

The festival marked a start of a series of activities to promote Son La specialties at Saigon Co.op's 800 points of sale nationwide from May 24 to June 1.

At the Son La plum and agricultural product festival in HCM City.

Saigon Co.op is expected to sell 100 tonnes of Son La plum grown in Moc Chau and Yen Chau districts during the festival.

The plum, which meets food hygiene and safety and VietGAP standards, and has origin certification, is being discounted to only 29,900 VND (1.17 USD) per kilogramme at Co.opmart and Co.opXtra supermarkets.

A booth displaying Son La’s plum and other agricultural products.

On the first day of the programme on May 24, Co.opmart, Co.opXtra, and Co.op Food sold more than 10 tonnes of the fruit. Customers appreciate the plum for its sweetness, crunchiness, and flavour, and eye-catching bright red colour.

On this occasion, Co.opmart and Co.opXtra offered a chance for customers to try products made from plum like jam, dried plum and syrup. Besides, a range of Son La agricultural products and items made under the national “One Commune, One Product” (OCOP) programme such as longan, yellow passion fruit, coffee, tea, dried longan, black garlic, arrowroot vermicelli, smoked buffalo meat and pork, dried bamboo shoots, lingzhi mushrooms and cham cheo (a special salt made by the Thai people) are on display and available for sale at the supermarkets.

A booth displaying plum and other agricultural products of Son La at Co.opmart  in HCM City.

 

Son La’s agricultural products hit Co.opmart shelves in HCM City.

Currently, more than 90% of commodities being sold at Saigon Co.op's distribution systems are Vietnamese goods, including more than 1,000 OCOP items from businesses and cooperatives nationwide.

Bringing Sơn La plum into Saigon Co.op’s distribution system nationwide is a result of a close cooperation between distributors, manufacturers and local authorities.

The retailer will continue to organise similar festivals to promote consumption of Vietnamese agricultural products, and increase the customer experience when visiting and shopping at Co.opmart and Co.opXtra.

Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Maybe you are interested

Recent news

  • 'Son La brings clean water to ethnic minority communities

    Son La brings clean water to ethnic minority communities

    SOCIETY -
    As part of Project 1 under the National Target Programme for Socio-Economic Development in Ethnic Minority and Mountainous Areas for the 2021-2025 period, Son La province has invested in numerous water supply facilities and systems in ethnic minority regions, contributing to the improvement of people’s quality of life.
  • 'Seminar aims to raise awareness of safe fruit and vegetable production

    Seminar aims to raise awareness of safe fruit and vegetable production

    BUSINESS -
    The National Agricultural Extension Centre, in collaboration with the provincial Department of Agriculture and Environment, organised a seminar titled “Raising Awareness of Safe Fruit and Vegetable Production” in Son La province on September 9. The event forms part of the “Strengthening Safe Crop Value Chains in Northern Vietnam” project.
  • 'Son La promotes digitalisation in administrative procedure processing

    Son La promotes digitalisation in administrative procedure processing

    SOCIETY -
    The Office of the provincial People’s Committee on September 9 organised a training conference on the digitalisation of administrative procedure processing results and the handling of administrative services regardless of administrative boundaries within the province. The conference was connected online to the People's Committee offices of all communes and wards across the province.
  • 'Son La preserving traditional sports

    Son La preserving traditional sports

    SPORTS -
    Son La province is home to 12 ethnic groups, each of whom has its own traditional sports, such as “nem con” (cloth ball throwing), “to mak le”, stilt walking, “tu lu” (spinning top game), “nem pao”, stick pushing, and crossbow shooting. These activities are often held during festivals, holidays, and New Year celebrations, creating a lively and cheerful atmosphere, and becoming an indispensable part of community life.
  • ' Total mobilised capital hits 42.5 trillion VND

    Total mobilised capital hits 42.5 trillion VND

    BUSINESS -
    Over the past eight months, total mobilized capital from credit institutions in Son La province reached VND42.5 trillion ($1.61 billion), an increase of 10.82% compared to the same period in 2024. Total outstanding loans stood at approximately 51.8 trillion, up 8% year-on-year.
  • 'Son La expands national-standard schools to boost education quality

    Son La expands national-standard schools to boost education quality

    SOCIETY -
    Son La province’s Department of Education and Training has rolled out a series of measures to expand national-standard schools, standardise facilities and teaching staff, and raise overall education quality. The province is also working to create a safer and more student-friendly learning environment.
  • 'Son La promotes development of collective economy, cooperatives

    Son La promotes development of collective economy, cooperatives

    BUSINESS -
    Son La province currently has 1,094 cooperatives with over 39,500 members. Among them, 883 are agricultural cooperatives, which serve as a bridge for scientific and technological transfer, forming value chains for product consumption, creating high-quality products that meet market demands, and increasing member incomes.
  • 'Press conference to launch Miss Tourism Ethnic Vietnam 2025

    Press conference to launch Miss Tourism Ethnic Vietnam 2025

    TOURISM -
    The Miss Tourism Ethnic Vietnam 2025 pageant was launched at a press conference at Moc Chau Island Tourism Area on September 7. Attending the event were leaders of the Son La provincial Department of Culture, Sports and Tourism, representatives of sponsors, and domestic press agencies.
Load more