Three typical models were selected for filming, including Tran Thi Tuyet's household in Kien Xuong hamlet, Phong Lai commune, Thuan Chau district - a poor household spending a loan from the Vietnam Bank for Social Policies on production, and currently having 200 grapefruit trees and 30 orange trees intercropped with 8 hectares of tea; Tan Thao Cooperative in Tan Que hamlet, Co Noi commune, Mai Son district, with a strawberry seedling production and business model which creates annual revenue of 2.5-3 billion VND (123,300 USD); and Son La Agricultural Cooperative, with a model of raising 800 3B cows and producing organic fertiliser from earthworm farming.

The programme is implemented in the form of a reality show introducing real stories about production and business of families and cooperatives that are good at doing business, and have great contributions to local agricultural development to a large number of people and consumers at home and abroad. Accompanying the programme are famous artists, which is a favourable opportunity to promote product consumption.