Son La currently has over 84,000 hectares of fruit trees, with an estimated output of over 400,000 tonnes in 2023. The province has developed 110 OCOP (One Commune One Product) products from 3 to 5 stars. Grassroots-level youth organizations in the province have utilized digital economic potential to help farmers promote and sell agricultural products.

The provincial Youth Federation and youth union organizations have sent members to join community digital transformation teams in all residential areas, hamlets and sub-zones, proactively guiding farmers to promote agricultural products on social networks such as Tiktok and Facebook, as well as e-commerce platforms. They have also supported farmers in opening buyer and seller accounts on e-commerce platforms to advertise and sell their produce and purchase supplies and tools for production. Farmers have been instructed to track posts, respond to customer messages, close the sale, make payments, package products and contact shipping units.

Last August, in Song Ma district, the Youth Union of Son La province, in collaboration with the Ho Chi Minh Communist Youth Union Central Committee, organized a training conference to sharpen skills in selling OCOP products via digital media for rural youth and a forum on digital transformation in media promoting OCOP products for young people, with the theme "Tapping digital economic potential in promoting OCOP products".

In just 4 hours, 12 livestream sessions attracted more than 20 million visits and 572,180 views, with 2,350 agricultural product orders closed, contributing to introducing typical agricultural products of Son La to a large number of domestic consumers.

At major events of youth organizations and associations at all levels, such as congresses, conferences and seminars, a space has been arranged to display OCOP products and introduce agricultural products. At the same time, taking advantage of social networking applications, officials of youth organisations and associations at all levels, youth union members, and young people have promoted local agricultural products.

Actively engaging in promoting local OCOP products and farm produce in general, youth organisations and associations at all levels have stepped up the implementation of activities to exploit digital economic potential, contributing to improving the competitiveness of local agricultural products in the market.