Attending the event were representatives from the HCYU Central Committee, Tiktok Vietnam, businesses, OCOP owners, KOLs (key opinion leaders) and more than 100 local youth union members and young people.

At the conference, experts highlighted the current situation of and solutions for OCOP product trade promotion on the digital space and gave an overview of the Tiktok platform. Youths were also guided how to build and develop channels and create Tiktok video contents, operate and optimise sales efficiency on Tiktok shop, and do Tiktok livestream to attract viewers and customers.

Famous content creators on Tiktok from Vietnam Vitamin the Media and Entertainment Joint Stock Company (Vitamin MCN) livestreamed to sell 10 OCOP products of youths, and agricultural products, and specialties of the province on Tiktok.

The event helped young people to quickly approach new trends, lead in digital transformation, start a business, develop sales skills and sell products on e-commerce platforms./.