The opening ceremony was broadcast live on Vietnam Television’s VTV2 channel, the Son La provincial Radio and Television Station and Son La Electronic Newspaper.

Attending the event were Politburo member and Chairman of the National Assembly (NA) Vuong Dinh Hue; Tong Thi Phong, former Politburo member, and former Standing Vice Chairwoman of the NA; Bui Van Cuong, member of the Party Central Committee, NA Secretary General and Chairman of the NA Office; Le Minh Hoan, member of the Party Central Committee and Minister of Agriculture and Rural Development; leaders of central departments, ministries and agencies; leaders of provinces and cities; the Ambassadors of Laos and Azerbaijan to Vietnam and the delegation of Laos’ Houaphanh province.

Representatives of Son La province included Nguyen Huu Dong, member of the Party Central Committee, Secretary of the provincial Party Committee and head of the provincial Delegation of National Assembly Deputies; and officials of the Party Committee, People's Council, People's Committee, Vietnam Fatherland Front Committee of the province; former provincial leaders through different periods; leaders of provincial departments and agencies, districts and Son La city.

Before the opening ceremony, NA Chairman Vuong Dinh Hue visited the booths at the "Son La Coffee - Integration and Development" Expo. The expo features 100 booths displaying the province's socio-economic development achievements; coffee products inside and outside the province; tourism products; safe agricultural products in Son La province and other provinces and cities.

Son La has suitable climate and soil conditions for cultivating Arabica coffee. Since the late 1980s, Son La province has implemented the Arabica coffee development programme. The province boasts the largest Arabica coffee growing area in the country with over 20,000 hectares, accounting for 41.2% of the country's total Arabica coffee area. Coffee is grown mainly in Mai Son, Thuan Chau, Yen Chau, Sop Cop districts and Son La city. Currently, there are nearly 18,000 hectares certified as sustainable or equivalent, with output reaching over 204,000 tonnes of fresh cherries valued at over 2 trillion VND (81.5 million USD). Two coffee regions have been recognized by the provincial People's Committee as high-tech agricultural areas, with one geographical indication of Son La Coffee. Son La province has attracted and created conditions for businesses to invest, build and put into operation modern large-scale coffee processing factories, meeting the needs of production, processing, consumption and export. Son La Coffee products have been exported to 20 EU countries, North America, the Middle East and ASEAN with stable and high prices; contributing to increasing the income of coffee growers and processors, and creating more jobs.

At the opening ceremony, the National Assembly's working group persuaded philanthropists to support the construction of 100 houses for poor households with housing difficulties in Son La province.

During the opening ceremony, a special art programme took place with the participation of nearly 700 actors and actresses from the Son La provincial Music and Dance Theater, students of Son La College, and amateur artists of Son La city.

With the theme "Arabica Son La – Taste of the Northwest mountains and forests", the art programme featured special singing - dancing - music performances depicting the formation and development history of the Son La Arabica coffee brand; cultural traditions of the ethnic groups in Son La province; unique identities; love for people and homeland; majestic and beautiful natural scenery of Son La province in particular and the Northwest region in general.