By 2030, Son La is projected to become a well-developed province in the northern midland and mountainous region and the centre of the northwestern sub-region; the key tourist destination of the Vietnam - Laos border area and the northern midland and mountainous region; and the agricultural processing hub of the northern midland and mountainous region.

At the conference to announce the master plan held earlier this year, the provincial People's Committee gave in-principle approvals and investment licences to investors to deploy projects in the locality.

The eight investors are Detech Coffee JSC, Musa Green JSC, Son La Coffee Processing JSC, Vietnam National Tea Corporation (Vinatea), Tin Phat Phuc Son Company Limited, Minh Thuy Co Noi Livestock One Member Company Limited, Phuc Anh Company Limited, and Dong Que Real Estate JSC.

Among the projects, there are big ones like Son La coffee processing factory by Son La Coffee Processing JSC, with a total investment capital of 200 billion VND (8.06 million USD); Moc Chau tea processing factory valued at 85 billion VND by Vinatea; and another project worth 286 billion VND by Minh Thuy Co Noi Livestock One Member Company Limited.

The master plan features the detailed planning of the agricultural sector that aims to churn out high-value, modern, sustainable and highly competitive products on the basis of diversifying farming types like high-tech agriculture, organic agriculture, and circular agriculture.

Son La has focused on developing key, typical products with potential, advantages, and large output; and linked agriculture with other sectors to support each other in the supply and sale of products, machines, and materials. It is striving to become a key agricultural province of the country, and stand among the leading localities in the northwestern and northern mountainous regions.

To create advantages in investment attraction, the province has also paid attention to promoting its image, investment environment, policies, potential and opportunities; and stepping up trade promotion, and support for businesses.

At the same time, it has streamlined administrative procedures, and worked to improve its competitiveness, thus turning itself into an attractive investment destination.

Statistics show that as of the end of 2023, the province had attracted 24 new projects worth 17.58 trillion VND. Four projects had their capital added by 505 billion VND.

By the end of February 2024, the province counted more than 3,490 businesses, with a total registered capital of over 53.53 trillion VND.

To lure more investors, authorities at all levels, agencies and localities in Son La are reviewing and adjusting the planning schemes of urban areas, communes, and specialised areas to ensure that they match the master plan, along with the land use plan.