The booth of Son La youth displayed more than 30 agricultural products of businesses, cooperatives and youth start-ups such as coffee, Cascara tea, Northwest male papaya flower tea, Chau Yen black garlic, honey, dried plums, Binh Minh bamboo pipes, wooden household items.

Cam Thi Huyen Trang, Secretary of the provincial Youth Union said “Through the display of youth start-ups’ products at the "Son La Coffee - Integration and Development" Expo, we hope that local young entrepreneurs have opportunities to exchange, learn from experience, cooperate, and expand markets to bring products to domestic and foreign consumers”.

Experiencing Son La Arabica coffee at the invitation of the Son La provincial Youth Union, Duc Le, founder of Le J' Café in the Central Highlands province of Lam Dong, shared “We specialize in producing and supplying specialty coffee, and Vietnamese and Japanese teas. I am very impressed with Son La's coffee products because they have their own unique flavor. No matter where we drink it, we recognize this is the flavor of Son La Arabica coffee. Through this event, we hope to have more opportunities to interact with coffee producers and farmers to research and develop Son La coffee products”.

The Son La Provincial Youth Union coordinated to livestream an OCOP market fair themed "Coffee Festival" for 2.5 hours on four accounts, attracting more than 20,000 visits with many orders closed, contributing to introducing and spreading the Arabica coffee brand and agricultural products of Son La to a large number of consumers.

In addition, youth union members brought quality cups of coffee for people and tourists to try. They guided and shared experience in promoting agricultural products on social networking platforms such as TikTok, Facebook, and e-commerce platforms while helping people open buyer and seller accounts on e-commerce platforms.

The dynamic, creative and unique activities of Son La provincial Youth Union at the "Son La Coffee - Integration and Development" Expo, demonstrated the pioneering spirit of youth in carrying out political tasks in the locality, contributing to promoting and spreading the coffee brand, OCOP products and agricultural products of Son La. Such activities have helped improved the digital capacity of young people, meeting the needs of national digital transformation in general and building a digital economy in particular.