Chieng Di I hamlet was founded in 2000. It currently has 174 households with a population of 780 people, comprising five ethnic groups living together. Taking advantage of its natural conditions and strategic location near National Highway 6 within the Moc Chau National Tourism Area, Chieng Di I has actively promoted community-based tourism since 2019.

The hamlet is primarily inhabited by the Mong and Dao ethnic groups, who still preserve many traditional cultural values such as panpipe music, folk dances, colorful costumes, and traditional handicrafts closely tied to daily life.

Thanks to these advantages, Chieng Di I was recognised as a provincial-level tourist destination in 2023. The hamlet currently has six homestays and hosts a night market every Saturday evening. The average per capita income has reached 35 million VND (1,329 USD) per year, the poverty rate has decreased to just 2%, and 100% of internal roads have been paved with concrete.

Immediately following the opening ceremony, a marathon race took place with the participation of 40 runners, all local residents. They ran a 6-kilometer route through the hamlet, passing tea hills and plum orchards.

As part of the festival, various traditional games and competitions were also held, including crossbow shooting, blindfolded duck catching, spinning top (tu lu) battles, stick pushing, stilt walking, pounding rice cakes (gia banh day), cornmeal (men men) cooking contests, and cultural performances.

The festival attracted a large number of participants and spectators, contributing to the promotion of the unique cultural identity and tourism potential of Chieng Di I hamlet.