Tong Thi Xien, head of Tam Quynh hamlet's Pieu scarf embroidery club, shared that the club has 50 members who are also members of the hamlet women's union. During leisure time, they come together to exchange Pieu scarf embroidery techniques, with people who know a lot teaching those who don't know, to create quality products.

The embroidered patterns of plants, flowers, and diamond shape are repeated and have a convention in arrangement, expressing a distinct culture. In those patterns, there are hidden stories related to the beliefs of the Thai people. They also show activities in daily life, and the desire for a prosperous and happy life.

Ca Thi Thuong, a member of the club, said: “Joining the club, I was instructed to embroider each pattern on the Pieu scarf. Learning to embroider is not difficult, but it takes a long time to master the skills. I studied for about two weeks to be able to embroider patterns on the Pieu scarf. Up to now, I have mastered embroidery and taught it to my children”.

Implementing the project on preserving and promoting the cultural identities of Son La city's ethnic groups in the 2020-2025 period, the Women's Union of Chieng Den commune has encouraged its members to participate in preserving and promoting the traditional cultural values of their ethnic groups. From the success of the Tam Quynh scarf embroidery club, the model has now expanded to all eight hamlets of the commune. The clubs attract many members, especially women who know how to embroider. They meet once a month and focus on teaching embroidering skills to the younger generation, contributing to preserving their traditional culture.

Tong Anh Tuyet, from Trung Tam hamlet, said: “My mother is a member of the hamlet's Pieu scarf embroidery club. In my free time, I learn embroidery with my mother and other members in the club. Now I can embroider my own scarves to use during festivals and holidays. I love my ethnic identity very much and want to learn more”.

Currently, traditional Pieu scarves of women in the commune are introduced and displayed at many cultural events of Son La city and the province. The Chieng Den commune Women's Union continues to encourage its members and local women to research embroidery and sewing, and create more tourism and souvenir products to meet the needs of tourists, thus creating more jobs and income for female labourers and contributing to preserving and preserving the traditional ethnic culture.