The Investment, Trade and Tourism Promotion Centre of Son La province is attending the 18th International Travel Expo Ho Chi Minh City (ITE HCMC 2024) from September 5-8 at the Saigon Exhibition and Convention Center (SECC) in District 7.

Joining the vibrant atmosphere of the school opening day nationwide, on September 5 morning, more than 375,000 students from 610 schools across Son La province happily and excitedly attended the opening ceremonies for the 2024-2025 school year.

The Moc Chau National Tourist Area in Son La province has been honoured again as Asia's Leading Regional Natural Destination 2024 by the World Travel Awards.

Amidst the festive atmosphere nationwide for the National Day on September 2, a variety of commercial, cultural, and sporting activities were organised in Long Sap commune, Moc Chau district, attracting a large number of locals and tourists.

Cultural and sports exchanges were held at September 2 Park, Phu Yen town, Phu Yen district on September 2 to celebrate “Tet Doc lap” (Independence Day).

Moc Chau district opened activities of the 2024 Culture and Tourism Week, themed "Moc Chau – The Call of the Season of Love", on the morning of September 1.

The Son La provincial Museum organised a performance and experience programme of “Xoe Thai”, a unique folk dance of the Thai ethnic minority group, on September 1.

The highland market in Yen Chau district has continued with various sport activities imbued with cultural traits.

After two days of vibrant and distinctive cultural, art and sports activities, the New Rice Festival 2024 wrapped up on the afternoon of August 30 at Muong Chien Stadium in Ngoc Chien commune, Muong La district.

The People's Committee of Son La city organised a training workshop on tourism skills in Chieng Co commune from August 26-30 for 42 representatives from families involved in community-based tourism services and officials in the locality.

The provincial Border Guard Command on August 30 held the closing ceremony of a training course on national border management and protection for officers of the Military Command of Laos’ Luang Prabang province.  

As part of a series of activities during the 2024 Culture and Tourism Week, themed “Moc Chau - Call of the season of love”, Moc Chau district recreated a "Mong ethnic culture space" at the Moc Chau district Cultural House from August 31 to September 2.

The People's Committee of Phieng Khoai commune, Yen Chau district opened the 2024 border highlands market on the evening of August 31.

After the preliminary round, organisers selected 12 finalists who are students of Van Ho studying at the Faculty of Culture and Tourism of the Son La College, and representatives of enterprises, cooperatives, and household businesses providing tourism services in the district.

The People's Committee of Son La city organised a training workshop on tourism skills in Chieng Co commune from August 26-30 for 42 representatives from families involved in community-based tourism services and officials in the locality.

The Van Ho district People's Committee organised sport competitions and folk games of ethnic minorities at the stadium of Chieng Di 2 hamlet, Van Ho commune, on August 31.

A photo exhibition highlighting the beauty of Thuan Chau district opened in Co Ma commune on August 31 as part of the series of events during the 2024 Culture, Sports, Tourism and Trade Week in the mountainous district.