Son La works to enhance quality of accommodation services

With the growth of the tourism sector, the accommodation system across the province has continuously expanded in scale and diversified in type to suit the characteristics and potential of each locality. The quality has steadily improved, leaving positive impressions and attracting more visitors.

 

Thao Nguyen Hotel & Resort

The province currently has 641 accommodation establishments, including 29 rated hotels and resorts: one five-star, one four-star, and four three-star hotels, one three-star resort, nine two-star hotels, and 13 one-star hotels, meeting the diverse needs of tourists, as well as local and provincial demands for leisure and event organisation.

Thao Nguyen Hotel & Resort is the province’s only three-star resort, covering over 6 hectares. It offers 250 guest rooms, electric shuttles, event facilities, sports areas, a shopping centres for northwestern specialties, fine dining, a swimming pool, and other amenities. In 2023, it was honoured as Asia’s Leading Nature Resort at the Asia International Economic Forum, and received the “VITA Green” advanced certification under the Vietnam Tourism Association’s Green Tourism Criteria in 2024.

A luxury room at Thao Nguyen Hotel & Resort

Le Van Anh, Director of Thao Nguyen Hotel & Resort, shared: “We aim to develop Thao Nguyen Hotel & Resort into a high-end destination within the Moc Chau National Tourism Area, focusing on upgrading infrastructure and services with unique, nature-friendly architecture to offer the best experiences to visitors.”

The Moc Chau National Tourism Area accounts for 50% of the province’s accommodation facilities, with over 300 hotels, guesthouses, and homestays. The variety of services and price ranges, along with consistently high restaurant occupancy rates (over 60%, reaching 100% on weekends and holidays), make it a prime destination.

Moc Chau Island is a leading resort and entertainment complex in the Northwest, offering diverse experiences, adventure games, specialty dining, and spaces for important events. Hoang Manh Duy, Deputy Director of Moc Chau Island, noted: “We focus on creating unique lodging designs such as a high-speed train-themed hotel, Lune Village resort, and a glamping area inspired by the solar system, accommodating over 300 guests.”

Lune Village at Moc Chau Island tourist site.

In addition to modern hotels and guesthouses, Son La also offers accommodation integrated with natural landscapes and local culture, such as bungalows on Ta Xua Peak and lakeside guesthouses near Son La hydropower reservoir in Quynh Nhai.

Nguyen Manh Tuan, Director of Pauon Ecolakes tourist site in Quynh Nhai, said that the site focuses on developing eco-friendly accommodation, local cuisine, and lake tour services on Binh Yen Bay, offering visitors peaceful, relaxing experiences.

A community guesthouse in Bon hamlet, Muong Chien commune.

The diversity and rising quality of accommodation services significantly contribute to tourism development. In just the first half of this year, revenue from accommodation and dining services reached over 2.208 trillion VND (84.4 million USD), accounting for nearly 50% of total service revenue.

To capitalise on its potential, the province continues to promote investment in tourism accommodation, encourages the development of diverse types of lodging to meet domestic and international visitor needs, and supports businesses in enhancing quality, building brands, and making Son La an attractive destination in the northwestern region.

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