Moc Chau is home to 12 ethnic groups with distinct cultural features, festivals, and customs. These elements join together to create a unique tourism product bearing the Moc Chau brand. Leveraging these advantages, the district has implemented various measures to preserve and promote cultural values associated with tourism, meeting the demands of visitors while improving the lives and incomes of local ethnic communities.

The competition featured 14 teams from various communes and towns in Moc Chau district. With thorough preparation, artistic creativity, and a passion for preserving ethnic cultural heritage, artisans, artists, performers, and musicians presented many impressive and captivating performances. They re-enacted traditional ceremonies such as the “Het Cha” Festival of the White Thai ethnic group in Ang hamlet, Dong Sang commune; the art of the Mong ethic group’s ‘khen’ (panpipe) dance; the rain-praying festival in Muong Sang commune; a ritual to pray for bumper harvests of the Dao ethnic group; and the Pang A ritual of the La Ha ethnic group.

The competition aimed to ignite pride in the unique traditional cultural values of the ethnic groups, honour individuals and organisations dedicated to preserving and promoting cultural heritage, and enhance cultural exchange. It was also to promote and spread the values of the national intangible cultural heritages of Moc Chau district to a broader audience and tourists.